Whether it’s your first website, or if you are undergoing a refresh to capture new patients, your website design should be a direct reflection of the personality of your dental practice. Often your first interactions with potential patients will be online, so by creating a site that is easy to navigate, eye catching, and full of relevant content, you stand a better chance of that patient clicking your Call-to-Action button and contacting your practice.


  • Navigation – Create site navigation that makes it easy for patients to locate the information that they are seeking by prominently locating your navigation bar, whether it’s at the top of your site or along the side. While not a bad practice, don’t get hung up on the “Three Click Rule” when developing your content, rather focus on your website loading speed. Studies show that the longer it takes for your site to load, the more likely you are to lose viewers. Aim for less than 3 seconds to stay in the upper percentiles of loading rates.   

  • Mobile-First Design – Beginning in 2012, the sales of smartphones surpassed PC sales, and in 2016, mobile internet usage eclipsed desktop usage. While this strengthens the importance of optimizing your site for usage on mobile devices and tablets, do not discount the importance of your desktop interface, as studies show that users will spend more time on websites when viewing on a desktop. Yes, this sounds like the perfect example of “talking out of both sides of your mouth,” but it goes to show that everyone, indeed, accesses the internet differently. Create a flow across all devices that is seamless and allows for easy navigation.


  • LayoutFor years, newspapers were the go-to source for information, with content often referred to as “above the fold” or “below the fold” in terms of importance. The most important and biggest headlines are placed predominantly above the fold to catch the reader’s eye. Lesser important, but still front page worthy information is placed below the fold, allowing readers to easily access the most important information without sifting through the pages of the paper. Employ this strategy with your website layout, specifically your landing page. Chances are viewers will scroll regardless, but capture their attention right off the bat and increase the time spent on your site.

  • Colors and Fonts – Create a visual hierarchy with easy to read fonts and colors that reflect your brand and draw patients through your website. Varying font sizes and graphics make it easy to direct the flow of the user experience. Make sure that your CTA buttons are predominantly located on your site, with bonus points for a consistent location on each page!


  • Language –  Remember that you’re the one who went to dental school, not your patients. We’ve already reviewed pages that are essential to your website, but remember to use language that is easy to understand, without being overly simplified. Let patients know the benefits of various treatments that you offer, rather than merely list out the dental procedures and let them learn about your practice from others – be sure to include reviews and testimonials on your site!

  • Images – Remember, nothing graphic here! Showcase photos of your office and personnel with a quick intro section. Alway use high-quality images that contrast with the page to draw attention and keep it dynamic! Regularly update images, especially on your homepage, to reflect announcements and reminders, or to highlight your social media profiles.

Strategy Meeting

Looking for additional help?

At Firefly Marketing, we create websites that build your brand and bring patients through your doors. Working with you to design and maintain a vision unique to your practice, let’s talk about the ways to bring your website to the patients that need it most!

Let’s Talk!