Website Image Compression: Is Bigger Really Better?

Some of the most compelling websites make the most of big, bold and beautiful images. Here’s how it’s done without making your visitors suffer through long download times and without suffering SEO penalties from Google. There are many aspects of creative, strategy and planning that go into creating a website. One of the most common is visuals, such as photos, illustrations and other graphic elements. It’s through the use of visuals, in part, that we appeal to our [...]

2020-11-20T16:17:29-06:00Content, Design, Tutorial, Website Development|
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2021 Social Media Content Calendar Template: The #1 Tool for Promoting Your Business

Reap the Benefits of a Content Calendar Social media marketing is a vital element of any business. In fact, approximately 78% of Americans say that social media influences their purchasing decisions. Therefore, keeping your social media organized is essential for optimizing your promotional strategy. A great way to manage your social media content for your business is with a content calendar. This calendar acts as a management tool that outlines what and when you post and on [...]

2020-11-10T11:13:14-06:00Marketing, Planning, Social Media, Tutorial|
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Local SEO Tips for Healthcare Providers

With patients going online for medical information and services, it’s important for healthcare professionals to establish their online presence through digital marketing. Healthcare providers and medical professionals throughout Louisiana are facing heavy local competition and despite having an established career, are facing mounting pressure to be able to perform online. One way to stand out among providers and grow your practice is by securing your local presence through local SEO. Here are some simple ways your online [...]

2020-10-27T15:27:47-05:00Firefly Marketing, Marketing, SEO|
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How to Clear Your Cache: Internet Explorer & Microsoft Edge

Caching Problems? As explained in our previous post of this series; "How to Clear Your Cache: Google Chrome”, clearing your cache is beneficial because it allows website edits to show up properly, and helps with privacy and security. Each browser has a slightly different approach in clearing their cache, which is why we have broken up the subject into a four part series. We have selected the browsers most commonly used to best help navigate you through the necessary [...]

2020-06-26T14:06:30-05:00Content, Design, Tutorial|
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How to Clear Your Cache: Firefox

Why Is It Important to Clear Cache and Cookies?  In our third installment of the 'How To Clear Your Cache' series, we are walking you through the caching process in Firefox. Check out our previous two posts for steps in Internet Explorer, Safari, and Chrome. A cache is a place where files are stored temporarily. When visiting a website, your browser saves (caches) various pieces of the site. This process is not necessarily a bad thing, because it allows [...]

2020-06-26T13:37:09-05:00Content, Design, Tutorial|
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How to Clear Your Cache: Safari

Why Is It Important to Clear Cache and Cookies?  Since each browser has a slightly different approach in clearing their cache, we broke up our blog posts into a four part series. Find out the steps in Chrome, Internet Explorer, and Firefox in from our previous posts. Our fourth and final post will give you direction for clearing your cache in Safari. A cache is a place where files are stored temporarily. When visiting a website, your browser saves (caches) [...]

2020-06-26T11:24:35-05:00Content, Design, Tutorial|
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What’s The Deal with 404 Errors and How Do I Fix It?

What is a 404 Error? You know the page-- you are searching for answers and instead stumble upon a message that the “page no longer exists” or is “Not Found.” This can be incredibly frustrating. Not only does it fail to provide you with the answers that you’re searching for, but it can also lead to distrust for your company and even damage your search rankings. The likelihood of your webpage encountering 404 errors [...]

2020-08-21T09:13:06-05:00Firefly Marketing, SEO, Website Development|
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Working with WordPress: Your Top Resource for Website Management in 2020

Did you know WordPress is the #1 preferred CMS system for users and designers? Some of the top sites using WordPress include The New York Times, Spotify, and TechCrunch, and many more! The variety of websites using WordPress is a testament to its flexibility and its the #1 CMS for business website design and development worldwide! Overall, WordPress holds 59.5% of the modern Content Management System market. What goes into WordPress [...]

2020-05-22T09:50:32-05:00CMS, Firefly Marketing, Marketing, Website Development|
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Managed WordPress Hosting & Services

What is Wordpress Maintenance and Hosting? A WordPress Maintenance Retainer is for the time our team spends every quarter to perform technical updates to your site. That includes updates to WordPress Core, your website theme (design), plugins & extensions (free & any applicable premium options). The overall process takes a week from start to finish where we perform & test all updates on a test environment (so your site doesn't experience any downtime for [...]

2020-05-20T11:39:50-05:00CMS, Firefly Marketing, Marketing, Website Development|
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