A Dermatologist’s Guide To Google Business Profiles

Commanding the lion’s share of exposure when patients go online to conduct internet searches, Google provides business owners with an entire suite of services to increase exposure for their goods and services. Integrating with Search and Maps, your Google Business Profile is a valuable tool that allows you to manage your dermatology practice’s online presence across Google platforms. 

We’ve written more about the basic steps to set up your Google Business Profile here. With such diversified treatments provided by dermatologists, your listing allows you to add details about services that you provide as well as basic information that includes:

Google uses information in your Google Business Profile to place three local listings above organic search results, using proximity to the searcher and your profile details to create the Google 3-pack. Placing the most valuable information right at the fingertips of your patients, you can add details about the services that you offer under the various Tabs available on your dashboard.

Not just for restaurants, be sure to fill out the Menu section by creating entries for each of your services with a short description that uses long-tail keywords that are optimized for voice search. Aside from the basic information and details about your services, Chat and Messaging allows you to communicate in real-time, but don’t forget to assign someone in your practice to monitor this feature if you choose to use it.

Through features within Google my Business, healthcare providers can further promote the benefits of a good skincare routine, share patient successes, and respond to some of the most (and least) commonly asked questions. Helping to boost your online reputation as an informative, engaged source among those searching for the services of a dermatologist, there are three features of GMB that you should add to your content creation calendar.

The best part about Google Business Profiles is that it is a FREE service that makes you visible to both current and potential patients. Measuring key metrics through the Insights features, you can gain insights into the effectiveness of your profile and turn that into actionable tactics that can increase your traffic.