Does Social Media Make Sense for my ROI?
Measuring the ROI (return on investment) and creating effective social media marketing strategies is often a challenge for businesses. We’ve provided a guide to why social media strategies are worth the investment and how to tackle your social media strategy. Check out our social media case study with our partner, Acadian Home Builders Association for an example of how social media drives ROI.
Does Social Media Make Sense for my ROI?
Brand
Building
How To Tie Social Media To Business Goals
A Case Study of AHBA Parade of Homes 2020 Social Media Campaign
The Mission:
Acadian Home Builders Association’s goal is to be Acadiana’s first resource for information about building or buying a home.
Stakeholders:
The ROI In Your Social Media Strategy:
Customer Engagement:
AHBA Case Study: Increased engagement over 8000% in likes, shares, comments!
Brand Building: Authenticity, Consistency, and Transparency
AHBA Case Study: Drove up social channel followers by over 1500 followers in one month!
Purchase Driving:
AHBA Case Study: Increased from 95 website visits to 9,283!
Social Media Marketing vs Traditional Marketing
Shares allow you to engage and leverage stakeholders.
Cost efficiency
Accuracy-target specific audiences
Trust: transparency builds brand loyalty
Measurement
Feedback
Metrics & Pivoting Your Content
All of this being said, social media marketing cannot exist in a vacuum and be expected to drive success. Social media marketing is just one piece of your marketing strategy and must be measured with a marketing plan that clearly outlines your business goals, audiences, and strategy.
Reach out to us if you need help to increase your brand awareness and revenue through your social media marketing or overall strategy.
References:
About the Author: Lauren Tumminello
