Website Redesign: Update the User Experience

A website redesign process may seem like a large expense at first, but think of it as an investment into your marketing efforts. How is your website representing your business?  Benefits of website redesign include an updated design, effortless user experience, and SEO to increase your company's visibility on Google. Think about your experiences while visiting websites. Were you able to click through sites and find what you were looking for easily? Did the opposite also occur where you [...]

2020-06-25T15:59:01-05:00Content, Design, Food for Thought, Marketing, Website Development|
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What’s The Deal with 404 Errors and How Do I Fix It?

What is a 404 Error? You know the page-- you are searching for answers and instead stumble upon a message that the “page no longer exists” or is “Not Found.” This can be incredibly frustrating. Not only does it fail to provide you with the answers that you’re searching for, but it can also lead to distrust for your company and even damage your search rankings. The likelihood of your webpage encountering 404 errors [...]

2020-08-21T09:13:06-05:00Firefly Marketing, SEO, Website Development|
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Working with WordPress: Your Top Resource for Website Management in 2020

Did you know WordPress is the #1 preferred CMS system for users and designers? Some of the top sites using WordPress include The New York Times, Spotify, and TechCrunch, and many more! The variety of websites using WordPress is a testament to its flexibility and its the #1 CMS for business website design and development worldwide! Overall, WordPress holds 59.5% of the modern Content Management System market. What goes into WordPress [...]

2020-05-22T09:50:32-05:00CMS, Firefly Marketing, Marketing, Website Development|
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Managed WordPress Hosting & Services

What is Wordpress Maintenance and Hosting? A WordPress Maintenance Retainer is for the time our team spends every quarter to perform technical updates to your site. That includes updates to WordPress Core, your website theme (design), plugins & extensions (free & any applicable premium options). The overall process takes a week from start to finish where we perform & test all updates on a test environment (so your site doesn't experience any downtime for [...]

2020-05-20T11:39:50-05:00CMS, Firefly Marketing, Marketing, Website Development|
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A Message from our CEO

The global spread of COVID-19 is affecting every one of us. While this is a difficult time for our neighbors, businesses, and nation, we at Firefly Marketing are prepared to ensure that your marketing efforts are unaffected. Here’s a guide to help you manage your digital presence, which has become a critical component of your business. As your digital partner, we are here to help your business take advantage of technology solutions that enable you to continue business as [...]

2020-06-15T14:54:59-05:00CMS, Content, Design, Food for Thought, Website Development|
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5 Tips to Communicate With Your Clients During the COVID-19 (Coronavirus) Quarantine

We have reached uncharted territory with the COVID-19 pandemic. With numerous businesses being forced to shutter their physical operations, many are trying remote work for the first time. Understandably, this can be a difficult adjustment for business owners and employees alike. The good news is the technology we have available to us today allows remote work transitions to be smoother than in the past. Here are a few tips to help you maintain strong communications practices with your clients [...]

2020-03-18T14:47:49-05:00CMS, Content, Design, Food for Thought, Website Development|
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Hackers & Coronavirus: What You Need to Know To Keep Your Site Safe

As online resources become more vital to our daily routines, hackers and cybercriminals are leveraging the growing COVID-19 pandemic to hack systems and steal passwords. If your business is suddenly depending more on remote work, e-commerce options, or online meeting resources, NOW is the time to secure your networks. More of your and your customers’ information is being transferred online, so this increases risk and security measures. Now more than ever, it’s important that we watch out [...]

2020-03-26T09:30:27-05:00Marketing, Website Development|
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WordPress Security Measures

Wordpress 4.7 Core Update In late 2016, WordPress released version 4.7 of WordPress Core. Keeping with the WordPress tradition of naming updates after jazz musicians, the new update was named “Vaughan” (after the mid-century singer Sarah Vaughan). Although the update was welcomed with its exciting new features, it soon became the source of many security headaches and long weekends. Everyday users experienced flashy new options; like a built-in setting for implementing videos as headers, and a CSS editor with live [...]

2020-03-16T13:58:37-05:00CMS, Content, Design, Food for Thought, Website Development|
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A Guide to WordPress’s Gutenberg

How To: Gutenberg WordPress is contemplating some major changes to its platform with the recent release of its new editor — Gutenberg. Wordpress notes, "the new post and page building experience will make writing rich posts effortless". You can try out the new editor as a plugin and get an idea of what Gutenberg will allow you to do. While still in beta and 'buggy' at times, Gutenberg feature updates are substantial and will have a notable impact on the user [...]

2021-06-18T13:35:54-05:00Blogging, CMS, Design, Tutorial, Website Development|
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