Allstate Sugar Bowl

The Allstate Sugar Bowl is one of the NCAA’s premier bowl games. In addition to this event, the organization and the website hosts a large variety of local, state, national and international amateur and collegiate sporting events in the Greater New Orleans area and the State of Louisiana for the purpose of generating tourism.

Allstate Sugar Bowl Web Design
alstate sugar bowl website

The Solution

Firefly helped Allstate Sugar Bowl create a well-designed and expansive website presence that allowed the organization to manage most of its own content daily.

Copywriting services were provided for the new services and market pages to help increase their reach and reputation online through SEO. The website also includes an integrated Google translate option to make their website more accessible around the world as their reach continues to expand.


  • Content Management System

  • Creative & Concept Development

  • Events Calendar

  • Membership Portal

  • Social Media Feed Integration

  • Video Library

  • Press Conference Video Recording & Streaming

  • Website Design & Production