Local SEO Tips for Healthcare Providers

With patients going online for medical information and services, it’s important for healthcare professionals to establish their online presence through digital marketing. Healthcare providers and medical professionals throughout Louisiana are facing heavy local competition and despite having an established career, are facing mounting pressure to be able to perform online. One way to stand out among providers and grow your practice is by securing your local presence through local SEO. Here are some simple ways your online [...]

2020-08-05T15:42:08-05:00Firefly Marketing, Marketing, SEO|
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The Long-Term SEO Game & Why You Need to Play

SEO Is A Long-Term Investment The SEO (search engine optimization) process is a long-term investment because, like any worthwhile investment, it takes time to grow. If your company is investing in traditional marketing campaigns, it is vital to invest similarly in SEO and digital campaigns. A good SEO campaign can have an everlasting effect on your online presence. Common SEO Misconceptions The most common misconception about SEO is that it should be a quick fix. Often businesses understand the [...]

2020-06-25T16:32:51-05:00Content, Food for Thought, SEO|
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Website Redesign: Update the User Experience

A website redesign process may seem like a large expense at first, but think of it as an investment into your marketing efforts. How is your website representing your business?  Benefits of website redesign include an updated design, effortless user experience, and SEO to increase your company's visibility on Google. Think about your experiences while visiting websites. Were you able to click through sites and find what you were looking for easily? Did the opposite also occur where you [...]

2020-06-25T15:59:01-05:00Content, Design, Food for Thought, Marketing, Website Development|
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What’s The Deal with 404 Errors and How Do I Fix It?

What is a 404 Error? You know the page-- you are searching for answers and instead stumble upon a message that the “page no longer exists” or is “Not Found.” This can be incredibly frustrating. Not only does it fail to provide you with the answers that you’re searching for, but it can also lead to distrust for your company and even damage your search rankings. The likelihood of your webpage encountering 404 errors [...]

2020-08-21T09:13:06-05:00Firefly Marketing, SEO, Website Development|
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SEO Specialist

Firefly Marketing, a full-service marketing agency located in Downtown Lafayette, is now hiring an SEO Specialist to work collaboratively with clients and the agency team to create and implement SEO, SEM, Content Marketing and Social Media Advertising Strategies. The ideal candidate for this full-time position is adaptable and assertive, with the capability to analyze data in a detail-oriented manner and re-adjust to produce proven results using reporting tools such as Google Analytics, Google Data Studio, and more.  Responsibilities: Develop [...]

2020-08-11T14:04:19-05:00Job Posts|
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WordPress Security Measures

Wordpress 4.7 Core Update In late 2016, WordPress released version 4.7 of WordPress Core. Keeping with the WordPress tradition of naming updates after jazz musicians, the new update was named “Vaughan” (after the mid-century singer Sarah Vaughan). Although the update was welcomed with its exciting new features, it soon became the source of many security headaches and long weekends. Everyday users experienced flashy new options; like a built-in setting for implementing videos as headers, and a CSS editor with live [...]

2020-03-16T13:58:37-05:00CMS, Content, Design, Food for Thought, Website Development|
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