2022 Marketing Trends For Medical Spas

LOCAL SEO – Avoid missing prospective patients with Local SEO implementation that puts your clinic on the first page of search results that includes consistency of your practice name, address, phone number (NAP) across your website and social media platforms. Through your Google My Business Listing you can grow your presence and result in searches for the services provided by your med spa, with 72% of consumers choosing results that are within five miles of their location.

OPTIMIZED FOR MOBILE – In addition to your Google Business Profile positioning your site among the top results, use of location-specific keywords that responds to searches for services “near me”, and optimize your site for voice guided search with long-tail keywords to take advantage of the increase in hands-free searching. In the last few years, voice search has risen exponentially since it’s faster than typing, with nearly 48% using this technology for general searches.

ONLINE BOOKING – Making it quick and easy for patients to book services, include a booking link as a call-to-action on your website and social media platforms that integrates with your calendar to allow patients to book services at any time of the day. Linking to a virtual shop, you can also promote the sales of products and gift cards.

MINIMALLY INVASIVE TREATMENTS – Many med spa treatments can be done without any significant interruption into a patient’s schedules, with non-invasive treatments taking mere minutes. Lower in cost and yielding fast results with little to no recovery time, treatments like Botox, Hair Removal, and other services offer a boost without the invasiveness of cosmetic services.

MEMBERSHIPS – Foster long term relationships with your patients by promoting membership packages, helping people love their skin and bodies with repeated services that can reduce stress and contribute to overall wellness. Introducing scaled services that allow patients to select the membership that suits their budget, you can develop models that allow members to take advantage of discounts, specials, and other scheduling benefits.

FINANCING – Promoting financing solutions allows you to provide med spa treatments to a wider range of patients. Offering patients with low cost payments and exceptional customer service, many of these services will handle all client interactions without affecting your own cash flow and bottom line.