How To Set Up A Facebook Page For Your Med Spa
Aesthetic and cosmetic medicine treatments have seen a sharp increase in popularity, with a demand for beauty procedures following two pandemic years spent at home. Where many businesses were forced to adapt in order to survive, social media marketing solidified its importance as a vehicle for online marketing. Now a part of every business’s marketing strategy, your Med Spa Facebook page is an essential component of your marketing toolkit.
Reaching all patient demographics, with 79% of its 2.9 billion users active daily, the setup of your Facebook page is crucial to attracting current and potential patients, from the company name and location to your posting strategy.
GETTING STARTED
Before we get into some essentials to make your Facebook page stand out among the masses, you’ll first need to create your page, including some key components that will make it easier for patients to locate your practice. The first step, if you have not already done so, is to create a personal Facebook profile. This is needed to create a Business Facebook page for doctors or your practice, although the two accounts are not connected and your personal information won’t appear on the Business page unless you share it.
READY, SET, GO!
Extending the reach of your website with likes and followers, you can create a mixture of posts and advertisements with Facebook’s Ad Manager. Before you start there, be sure you’ve optimized your website and Facebook profile to be sure you’re ready to start posting!
Now that your Facebook page is set up and optimized, you can extend the reach of your practice with likes and followers, with a mixture of posts and advertisements with photos, videos, slideshows and stories to diversify your feed and keep followers coming back for more.