Allowing you to build an online community through likes and followers, your Facebook page provides real-time engagement in a conversational manner. The most widely used social media platform worldwide, with 79% of its 2.9 billion users active daily, Facebook’s Ads platform allows you to diversify your marketing strategy with posts targeting specific treatments, products and various members of your patient base.
Regular postings, from videos and infographics and to how-tos, Q&A sessions and sponsored postings, Instagram has pioneered image and video marketing. Show your skills in action with Instagram and create postings that don’t look like an advertisement, focusing on high quality images, text, and video to capture the eye of patients scrolling through their news feed and get them to stop and view your content.
YouTube is the second most popular social media platform and the second most trafficked website after Google, with videos dominating content marketing by capturing 82% of all consumer internet traffic and rising. Taking advantage of this platform allows you to upload longer format videos that can include office tours, videos explaining procedures and other tips and much more.
Twitter provides rapid access in real-time to bring information to your audience, with a character limit defining the length of posts. Useful as a gateway to more in-depth articles and information, Twitter is heavily reliant on links and hashtags, whether linking to other social media posts or directly back to your website.
TikTok has been rapidly increasing in popularity, and with over 138 million active users in the United States, it’s here to stay! These short-form videos, generally taken with a mobile device, can be used to engage current and potential patients with short, funny videos, how-to or how-not-to videos, and other fun content that adds personality to your practice.