DIGITAL MARKETING FOR MED SPAS
Give Your Marketing a Lift
As the demand for medical spas grows, so does the need for increased marketing efforts. Digital Marketing is a dynamic enterprise that can be leveraged to bring patients into your clinics. Using strategies that target specific patient groups, you can capture the attention of the increasing number of patients looking for a stress outlet and a means of self-care.
When it comes to developing your marketing plan, there are a variety of practices that you should utilize in your communication and advertising efforts in order to reach your ideal patients. This allows you to respond directly to their wants and needs and allows you to integrate up-to-date medical marketing trends throughout each interaction.
As the demand for medical spas grows, so does the need for increased marketing efforts. Digital Marketing is a dynamic enterprise that can be leveraged to bring patients into your clinics. Using strategies that target specific patient groups, you can capture the attention of the increasing number of patients looking for a stress outlet and a means of self-care.
When it comes to developing your marketing plan, there are a variety of practices that you should utilize in your communication and advertising efforts in order to reach your ideal patients. This allows you to respond directly to their wants and needs and allows you to integrate up-to-date medical marketing trends throughout each interaction.
WORKING WITH A MED SPA MARKETING AGENCY
Marketing is hard, but with the help of proven professionals your med spa can be viewed as a leader in the industry. Getting to know your patients through targeted strategies, we build your marketing plan through a multi-faceted approach to reap benefits for your clinic.
Promote your Brand – Representing the personality of your med spa practice, your Brand should be recognizable across all marketing platforms, the result of a well-rounded and consistent online (and print) persona.
Attract New Patients – Creating and distributing well organized information, whether it’s through your website content, social media postings, or print collateral, allows prospective patients to easily access the information they are seeking while also gaining insight into your practice culture.
Become a Leader – A robust online presence that utilizes a well-designed website, curated content, patient reviews and regular blog and social media posts establishes your clinic as one that is a leader in the industry, engaged with their patients both current and prospective
Channels for Aesthetic Medicine Marketing
Websites
Inspire potential patients and engage your audience with a website for your practice that shares information about the services and products that you have to offer. Through a well-designed and optimized website, your patients can find all the information that they need to gain valuable information about your practice.
Just as medical and aesthetic spas focus on providing patients with natural looking results, your website should put its best efforts forward by being easily viewed on a smartphone, computer monitor or laptop screen. Since more than 70% of today’s web traffic is coming from mobile devices, it is important that your site be responsive to viewing on all types of devices.
Website Landing Page
Using your landing page as a dynamic resource for your clients, the most important information should be front and center. Showing the latest and greatest of what you have to offer, your most commonly accessed features should be easily accessible – this includes a booking link, insurance and billing portal, and any important announcements.
Services Page
Whether your med spa offers specialized treatments or a variety of services, include detailed information about the procedures offered to increase your SEO exposure and let patients know more details about what to expect during their appointment. Cross-posting your CTA button on each page, especially this one, allows patients to easily take the next step to contact you!
Patient Reviews Page
Integral to your online reputation and the new word-of-mouth advertising, nearly 84% of people trust online reviews as much as a personal recommendation. Whether your reviews are incorporated onto your Landing Page or a page all its own, it is important to allow potential patients to read the words of others and their experiences with your clinic.
Contact Page
Make it easy for your patients to ask questions or to easily call or message the practice, allowing mobile users to call you directly when clicking on your phone number. Adding downloadable patient forms, a Book Now button, and links to your patient portal make it easy and convenient for patients to locate all the ways that they can contact your practice. This page should also contain your practice’s location information and hours of service.
Search Engine Optimization
Increasing your presence online with search engine optimization through your Google Business Profile, strategically placed keywords on your website, and engagement on social media boosts results in searches for the services provided by your clinic. The first step many patients take when researching procedures and looking for a provider, implementing proven SEO techniques throughout your website’s content allows you to position your practice among the eyes of those conducting internet searches for various aesthetic services.
With such diversified treatment options provided by med spas, using high quality content and keywords that are optimized to your services allows you to improve your search engine ranking and avoid missing prospective patients. Your SEO integration throughout your website is integral in creating response through internet searches. Use both Organic SEO and Local SEO techniques to broaden your reach and direct patients to your practice, driving your website to the top of search results, especially since 75% of users never click past the first page of search results.
Search engines generate 300% more traffic for websites than social media, making well-researched and effective keywords and SEO strategies crucial to landing your website among the top search results.Through Local SEO that combines an up-to-date Google Business Profile, location-specific keywords will rank your practice higher in searches, while website loading speed and ease of use will keep patients on your site.
Social Media
Today’s social-savvy patients expect the companies that they choose to have an active social media presence, using real time content to engage with their followers. With over 53% of the world’s population active on social media, your social media accounts should include content that establishes your practice as a source for relevant information for both current and prospective patients. By recognizing what channels and what times your audience is browsing social media, you can create a strategy that results in heightened engagement.
We’ve talked about successful social media strategies in more detail here, and like any good marketing campaign, the tools used to create effective strategies are rapidly changing. Although Facebook, Instagram, YouTube, and Twitter have among the highest user engagement statistics, short-form videos are in high demand, making TikTok a rapidly rising star among social media platforms.
As your marketing strategy develops, it’s important that you know your audience and choose a platform that makes sense for your area. By using various social media platforms that drive patients back to your website and combine your social media strategy with content marketing, you can reach your patients on a personal level.
How to Succeed on Social Media
Social Media Platforms for MedSpas
Allowing you to build an online community through likes and followers, your Facebook page provides real-time engagement in a conversational manner. The most widely used social media platform worldwide, with 79% of its 2.9 billion users active daily, Facebook’s Ads platform allows you to diversify your marketing strategy with posts targeting specific treatments, products and various members of your patient base.
Regular postings, from videos and infographics and to how-tos, Q&A sessions and sponsored postings, Instagram has pioneered image and video marketing. Show your skills in action with Instagram and create postings that don’t look like an advertisement, focusing on high quality images, text, and video to capture the eye of patients scrolling through their news feed and get them to stop and view your content.
YouTube
YouTube is the second most popular social media platform and the second most trafficked website after Google, with videos dominating content marketing by capturing 82% of all consumer internet traffic and rising. Taking advantage of this platform allows you to upload longer format videos that can include office tours, videos explaining procedures and other tips and much more.
Twitter provides rapid access in real-time to bring information to your audience, with a character limit defining the length of posts. Useful as a gateway to more in-depth articles and information, Twitter is heavily reliant on links and hashtags, whether linking to other social media posts or directly back to your website.
TikTok
TikTok has been rapidly increasing in popularity, and with over 138 million active users in the United States, it’s here to stay! These short-form videos, generally taken with a mobile device, can be used to engage current and potential patients with short, funny videos, how-to or how-not-to videos, and other fun content that adds personality to your practice.
Advertising
A well-developed marketing strategy that takes advantage of a combination of Digital and Traditional Advertising methods allows you to make the most of your marketing budget and reach a diversified patient base.
Utilizing a combined effort and cross-posting content across your relevant digital platforms, as well as adding your social media handles to publications, you can create a comprehensive marketing strategy that reaches your patients across multiple information streams.
Digital Advertising
When patients are searching online, the best SEO strategies still fall second, third, and forth behind paid advertisements in search engine results With 75% of people saying that paid search engine ads make it easier to find the information that they seek, display ads and PPC (pay-per-click) marketing are a fast-acting digital tactic to generate new patient leads and increase. Display Ads are advertising campaigns most commonly seen as banner ads that increase brand awareness and recollection, while PPC Marketing places your advertisement alongside search engine results and you are only charged per click that directs patients to your ad site.
Traditional Advertising
Although the distribution of advertising focus has transitioned to favor digital marketing, traditional advertising marketing is not obsolete, and there is a time and place for Business Cards, Brochures, Radio, Television, and Print Ads. Providing information on everything from special programs to treatment options and preventative strategies, you can literally put your information into the hands of your patients when engaging with your community at local events and through information stations within your clinic.
Reputation Management
Promoting the benefits of a good skincare routine, sharing patient successes, and responding to some of the most (and least) commonly asked questions can establish you as a leader among other facilities providing similar treatments. Regardless of the speciality of your med spa practice, reputation management is an important aspect of patient interaction and follow ups, practice, especially since as many as 51% of patients consult reviews when choosing a new provider.
A Fresh Approach to Marketing
No one wants to see the same content delivered day after day, so it is important that you keep your finger on the pulse of your patient’s needs. Firefly Marketing is your marketing partner through it all, creating innovative strategies allows you to grow your practice and create a community among your patients. Let’s Talk!
Get a Free Quote Today
I can’t say enough about what Firefly has done for our online presence. They gave us a flawless start-up plan and through the years have continued to meet all of our needs. I am not a website/online expert by any means, but they have given us a product which has allowed us to rate among the top online entities in our industry. They are easy to work with and extremely capable when it comes to understanding and exceeding our goals.
The folks at Firefly were able to not only create a website that functions in the ways that my brand needs, but they were able to make a site that actually celebrates my body of work. They created something that really made my work sing in a whole new way. I really can’t praise them enough.
I’m so grateful for my fabulous website & even more so for the care and attention it gets for critical updates to keep looking so good! Y’all are the best!
Phew!!! You guys got a lot done in a short amount of time. Thanks so much for helping us meet this deadline.
Laura & the Firefly Group have been great to work with! Professional and responsive, they’ve always helped with great suggestions in raising the bar with our SEO Profile.
The decision to go with Firefly to manage our social media and our webpage has not been regretted for one second! They do an outstanding job!
Firefly came on board pre COVID-19 shutdown in March, right as our biggest fundraiser of the year started. As a non-profit we rely on fundraisers to sustain our association. The event quickly had to convert to virtual for the public to access it, Firefly did an amazing job during the transition. We are thrilled with their dedication to their clients, the great teamwork they demonstrate and the willingness to work with us on our needs. Firefly is very positive note for our association during this uncertain 2020.
I can’t say enough about what Firefly has done for our online presence. They gave us a flawless start-up plan and through the years have continued to meet all of our needs. They have given us a product which allows us to rate among the top online entities in our industry. They are easy to work with and extremely capable when it comes to understanding and exceeding our goals.
The folks at Firefly were able to not only create a website that functions in the ways that my brand needs, but they were able to make a site that actually celebrates my body of work. They created something that really made my work sing in a whole new way. I really can’t praise them enough.
I’m so grateful for my fabulous website & even more so for the care and attention it gets for critical updates to keep looking so good! Y’all are the best!
Phew!!! You guys got a lot done in a short amount of time. Thanks so much for helping us meet this deadline.
Laura & the Firefly Group have been great to work with! Professional and responsive, they’ve always helped with great suggestions in raising the bar with our SEO Profile.
The decision to go with Firefly to manage our social media and our webpage has not been regretted for one second! They do an outstanding job!
Firefly came on board pre COVID-19 shutdown in March, right as our biggest fundraiser of the year started. As a non-profit we rely on fundraisers to sustain our association. The event quickly had to convert to virtual for the public to access it, Firefly did an amazing job during the transition. We are thrilled with their dedication to their clients, the great teamwork they demonstrate and the willingness to work with us on our needs. Firefly is very positive note for our association during this uncertain 2020.
Who We Are
About Firefly
Firefly Marketing, pioneers of the digital marketing era, has provided brilliant marketing, advertising, creative and digital services to clients since 1998. We have gained an unprecedented level of experience and expertise in everything from website development to traditional advertising and marketing, PR, mobile marketing, social media – virtually any and every type of marketing imaginable.
