How To Ask Med Spa Patients For Reviews
When considering treatment from a med spa, many of us turn to internet search results to start looking for the answers to our questions. Going beyond the words of a trusted friend, up to 89% of people aged 35 to 54 say that online reviews are just as important as personal recommendations. This age group makes up over 50% of many med spa’s target demographic, providing a variety of restorative spa treatments.
Whether you’re marketing restorative benefits or if you’re trying to reach the over 17% of millennials interested in preventative care, online reviews translate into nearly immeasurable benefits for your practice. Making up your digital first impression, think of reviews as word-of-mouth marketing for an active online community.
Asking for reviews can be an intimidating process for some, but if it becomes a part of your patient care process, you can overcome that intimidation or awkwardness for both patient and provider. With a bevy of doctor review sites and opportunities for patients to voice their opinion, focus your efforts on gathering reviews on your Website, Google Business Profile, or Facebook page.
Start with your most loyal patients – you’ve already established a relationship and these repeat visitors are the most likely to refer friends and family. Once you’ve broken the ice with a few familiar faces, it’s time to enact a strategy that makes asking for reviews a common part of your patient interactions.
HOW TO GET PATIENTS TO WRITE REVIEWS
Online reviews are not only important as patients are researching local med spas, but they also help to put your site in front of more of these interested patients by boosting your SEO, directly influencing your organic traffic and rankings in search engine results.