reviews

When considering treatment from a med spa, many of us turn to internet search results to start looking for the answers to our questions. Going beyond the words of a trusted friend, up to 89% of people aged 35 to 54 say that online reviews are just as important as personal recommendations. This age group makes up over 50% of many med spa’s target demographic, providing a variety of restorative spa treatments. Whether you’re marketing restorative benefits or if you’re trying to reach the over 17% of millennials interested in preventative care, online reviews translate into nearly immeasurable benefits for your practice. Making up your digital first impression, think of reviews as word-of-mouth marketing for an active online community. 

Asking for reviews can be an intimidating process for some, but if it becomes a part of your patient care process, you can overcome that intimidation or awkwardness for both patient and provider. With a bevy of doctor review sites and opportunities for patients to voice their opinion, focus your efforts on gathering reviews on your Website, Google Business Profile, or Facebook page. Start with your most loyal patients – you’ve already established a relationship and these repeat visitors are the most likely to refer friends and family. Once you’ve broken the ice with a few familiar faces, it’s time to enact a strategy that makes asking for reviews a common part of your patient interactions.   

HOW TO GET PATIENTS TO WRITE REVIEWS 

  • Take advantage of timing. Letting patients know that their feedback is valuable during the check-out process allows your patients to leave your center with a favorable impression. When receiving praise, kindly ask patients to repeat their sentiments by leaving a review to let others hear about their experiences. 

  • Make it easy. Some patients may not be familiar with leaving reviews, so step-by-step instructions can help increase responses. Whether it’s an email, text, or postcard, there are several different avenues for sending a short and sweet message thanking your patients and asking for feedback, with links that make it easy to navigate directly to your review sites. Listing your website and preferred social channels on your patient care forms or appointment reminders are another way to gently nudge your patients in the right direction.

  • Respond to reviews. Develop a strategy to respond to reviews, letting patients know that both their praise and their critiques are heard. Statistics show that it only takes 1-6 reviews before a potential patient forms an opinion about your practice and all it takes is one or two negative reviews to sour the impression you’re making on a potential patient. Take action to address critiques in a positive manner, and thank those who have responded in a positive light. Let patients know that their feedback, both good and bad, is invaluable to improving the experience for all.

  • Spotlight Testimonials. Take reviews to the next level by featuring testimonials on your website or creating posts on your social media platforms. Add widgets that gather reviews across all your sites to create a Review Stream that continuously updates with daily reviews to create a dynamic resource for patients who have arrived at your website.

Online reviews are not only important as patients are researching local med spas, but they also help to put your site in front of more of these interested patients by boosting your SEO, directly influencing your organic traffic and rankings in search engine results. 

Strategy Meeting

Looking for additional help?

Working with you to enact a strategy to gather and respond to reviews, Firefly Marketing is your partner through it all, giving you the tools to establish a reputation as approachable and committed to providing patients with outstanding care. Let’s Talk!

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