CREATING A FACEBOOK PAGE FOR COMMUNITY HEALTH CENTERS
(Mostly) Free, Quick, And Easy
Connect to the community that you serve with a presence on social media. With so many social media platforms available, don’t get bogged down with all the options and go straight to the leader of the pack, Facebook. With close to 200 million users of all ages in the United States, Facebook gives you access to the largest cross-section of patients in your area.
Understanding The Types Of Facebook Pages
Setting up your Business profile on Facebook
Setting up your Business profile on Facebook is the first step to upping your healthcare social media marketing game. And…it’s pretty easy! Follow these steps when creating a Facebook page for Doctors or Community Health Centers and you’ll be posting in no time.
To create a Business Page, you first need a personal Facebook profile. The two accounts are not connected and your personal information won’t appear on the Business page unless you share it.
Now What?
If you build it, will they come? Well, not quite the old adage from Field of Dreams, but with a little nudging you can get the word out and see your likes and followers grow. Cultivate a following by adding your Facebook icon to your website and printed advertisements. “Like” pages of organizations that are associated with Community Health Centers and use hashtags to join the commentary on a variety of topics.
Now here’s where the “MOSTLY” Free part comes into play. Although Facebook is a connected and targeted community, with Facebook Ads, you can put your information in front of those that may be looking for the services of a Federally Qualified Health Center.
Using targeted ads combined with the use of Facebook’s analytics tools, you can make the most of your marketing budget. It goes without saying that engagement is a two-way street. Once you set up your Facebook profile and start making posts and running ads, it is important to monitor activity and respond to questions and posts.
At Firefly Marketing, we can help you grow your social media presence with proven marketing tactics and enacting a comment policy to help manage your interaction with patients. Relying on a variety of metrics to understand which posts and ads receive the highest engagement and response, we are your partner when navigating Facebook! Let’s Talk!
Get Social