A powerful addition to your social media toolkit, Instagram has been a trailblazer for image and video marketing, making it a powerful platform to reach both current and potential patients for your medical spa by sharing your practice through high quality images, text and video. With nearly one billion users on Instagram every month, and 81% of those visiting business accounts to learn more about products and services, it is important that you create an instagram business account and position your practice among this thriving virtual community.


Setting up your account is quick and easy, and since Instagram is optimized for posting from a mobile device, you’ll need to set up and use the account from a phone or tablet. Simply download the Instagram app from the Apple or Android store and sign up for an account for your Med Spa. Be consistent and use the same email address across all your social media profiles.

  • Username and Password – When you sign up, be sure to use a business email address, and choose your Username and Password. By using your Practice’s name as your username, you can make it easy for patients to locate you as well as create consistency across all your social media platforms. This will also give the impression of a well-defined, professional brand.

  • Profile Photo – Choose a professional image, company logo, or photo of your facility. Since the photo will be cropped into a circle and will be quite small, high quality, square photos will work best.

  • Bio – Similar to Facebook’s Description, use this section as your elevator pitch, highlighting information about services and products offered. Including your location in  your Bio is also helpful, since many aesthetic and medical spas can have similar names.

  • Links – Use a tool like linkein.bio or linktr.ee to provide several links to your followers when they click on your profile link. This lets you create an online database of links from former posts, encouraging users to do a deep dive in your content. “Link in Bio” is a popular phrase included in posts to let viewers know they can easily access more information.

  • Switch from a Personal Account to a Business Account – click the three lines in the top right corner of your profile and select “Settings” from the menu. From here, select “Account” and “Switch to Professional Account.” Finally, select “Business” and get ready to go! It’s important that you make this switch to take advantage of call, text, and email buttons available for business accounts.

  • Add your Business Category – when setting up your account, you’ll need to select the category that best describes your business. With nearly 1200 Instagram business categories to choose from, take a few minutes to decide the best description for your Practice.


Instagram offers a variety of tools to maximize your exposure, allowing you to optimize your profile and make it easier for patients to locate and follow your feed, increasing the potential to turn these followers into patients. 

  • Link your Facebook Page – by linking your Facebook and Instagram pages, you’ll be able to cross-post between the two platforms and take advantage of the advertising options available through Ads Manager. The User account and email address associated with your Instagram Page must also be listed as an Admin on your Facebook page (another plus for using consistency across all platforms). Click on Edit Profile and select Page under Public Business Information. Select Connect and Existing Page and click Done after you have selected your Business Facebook page.

  • Add Buttons – Instagram makes it easy for users to communicate with businesses by allowing buttons to be added to business profiles to call, text, or email the business. Tap ‘Edit Profile’ and navigate to ‘Business Information”, then ‘Contact Options.’ Double check that you have properly added your practice phone number, email & address entered. Under ‘How would you like to be reached?’ select the appropriate button for the option you would like on your profile. Click save!

  • Create Videos – Using Stories and Reels, you can post short-form videos that have become a mainstay in social media profiles. Stories are content that disappears after 24 hours, allowing for a personal touch by sharing everyday moments without committing the content to their profile. Reels are videos that will be displayed in your feed as a post, and should be more creative-driven. 

  • Advertise – Working hand in hand with Facebook Ad Manager, Instagram ads are a natural next step in establishing or beefing up your engagement. Target specific demographics with visual content, whether photos, videos, or slideshows to interact with a bevy of users who collectively visit over 200 million least one Instagram business profile each day.

Strategy Meeting

Looking for additional help?

Develop your online strategy with the professionals at Firefly Marketing using various social media tools that can help you engage your target audience, from post content and timing to hashtags and more.

Let’s Talk!