How To Ask Patients For Reviews: Google & Facebook
We’ve established that patient reviews are important to the success of your Community Health Center. Up to 81% of patients consider online reviews when selecting a healthcare provider, seeking information on the experiences of previous patients before booking their own appointment.
For many, asking for reviews can be an intimidating process, but both Facebook and Google make it easy for patients to share their opinions. All you’ve got to do is provide exceptional care and implement a strategy to capture feedback.
Before We Get Started…
Make It Easy
Make it easy for your patients to leave reviews without them feeling pressured or awkward. Whether you begin by asking long-term patients for reviews, or you incorporate reminders and links onto your appointment cards or email reminders, it is important that you make leaving a review as easy as possible for your patients.
Realize that asking for reviews is a common practice, with nearly 67% complying when simply asked to leave a review. The same survey also reinforces the importance of establishing a review history, with reviews older than two weeks weighing as more influential than more recent reviews, and many respondents being discouraged when reviews are left without response.
Remind patients that they do not have to elaborate on the details of their visit, give them the ability to submit anonymously, or offer to post reviews with their name omitted.
Pick Your Platform
When establishing just how to get patients to write reviews, realize that like all methods of communication, diversity is best. Not everyone will respond to your request, and some reminders and prompts will land differently among your patient base.
As a Federally Qualified Health Center, it is important that you maintain your online reviews to stay engaged within their community. Let patients know that their feedback, both good and bad, is invaluable to improving the patient experience for all. Enact a strategy to respond to reviews and establish a reputation as approachable and committed to providing patients with outstanding care. At Firefly Marketing, we offer a variety of strategies to both capture and respond to reviews. Let’s talk!
Get Social