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Advertising Your Health Center Online

By ||Published On: February 8th, 2022||Categories: FQHC, Healthcare Marketing||
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Keeping your patients engaged and happy with the services provided by your Federally Qualified Health Center goes beyond the level of service they receive during their appointment. From phone calls to follow-ups, every patient interaction is an opportunity for exceptional care and service. 

With more options than ever for their healthcare, FQHCs are in a position to establish themselves as a leader in rural or underserved communities when patients are changing healthcare providers and a one-size-fits-all approach doesn’t apply.   

Retaining existing patients and engaging prospective patients, medical clinic advertising that highlights the diversified treatment options available at your Clinic can increase community awareness and eliminate the need for travel to a larger market for care. Through diversified advertising that utilizes a variety of channels, you can capture the attention of a patient base that is both multicultural and multigenerational, receiving information in a variety of ways.

Diversified Advertising

One of the most impactful marketing tools lies in Google Local Ad Services, especially since over 46% of all searches on Google are for those seeking local information. More and more internet users want ads that are customized to their location and bring relevant information to their fingertips. Google Local Ad Services offers just that! Showing up on Google searches for services in your area, your marketing dollars are only spent when a patient calls or contacts you directly from the ad. Commonly called the Google 3 Pack, three local listings are placed above organic search results, bringing relevant and accurate local information in front of searchers.

Beginning with an accurate Google Business Profile, your FQHC can take advantage of healthcare PPC advertising that targets patients using a variety of parameters. Setting target  demographics and optimizing landing pages, marketing strategies that utilize pay-per-click advertisements are an effective way to drive patients to your Center. 

With average PPC costs at $1 to $2 per click, you can capture an already engaged audience that is actively searching for healthcare services. These ads offer versatility and the option to spread your marketing strategy across a diverse listing of keywords relevant to your services.

Benefits of Targeted Marketing

  • Cost effective

  • Increase awareness for specific services

  • Attract patient within a local area

  • Control your marketing dollars

Once you’ve gotten the click-through from an ad, it is important that your website is optimized to allow users to quickly and easily find the information that they are looking for, most commonly, your location and a call-to-action. Your NAP (name, address, and phone number) consistency is important when targeting local SEO so that your information is consistent across all channels, increasing your presence in the Google 3-Pack and turning scrollers into patients.

Inspire Action

By creating a prominent call-to-action on your landing pages, whether a “Call Now” button that activates a clickable, mobile-compatible phone number, or a “Contact Us” form, you can make it easy for potential patients to reach your Federally Qualified Health Center. Creating a consistent communications strategy that furthers the mission of your Center, you can build relationships between your staff and patients by emphasizing to your staff that every interaction is an opportunity for outstanding service. 

As part of Goal 2 of the National Action Plan to Improve Health Literacy, a shift in demands on patients to be informed and proactive about their health translates to a responsibility of providers and clinics to adapt to the changing needs of today’s patients, increasing the importance of clear communications.

Your Patient Acquisition Partner

Leveraging your strengths and capitalizing on opportunities for improvement, your marketing strategy begins and ends with your patient’s journey to your Center. Firefly Marketing creates unique and scalable marketing plans that are designed to grow with your community’s needs. Let us accompany you on this ride!

Strategy Meeting

Looking for additional help?

For Federally Qualified Health Centers featuring a varied patient base, diversified strategies allow your center to thrive as it provides care to entire communities. You don’t have to do it alone! Firefly Marketing is your go-to SEO expert!

About the Author: Laura Williams

Account Executive – Laura is energized by building relationships. She believes that communication is key & creating meaningful collaborations is what it's all about. She's got the skill to read a room and share her calming energy to help others feel welcome. If you catch her in action, she might be snapping a pic, say cheese!

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