Social Media Advertising Guide For Dentists
With more and more patients going online to find healthcare services, take advantage of a captive audience with social media advertising. Using a variety of social media ads for dentists, you can curate content to capture the attention of potential patients and gain more clicks, likes, and followers. Not quite a one-size-fits-all approach, patients of different ages are often active on different social media sites, so it is important to identify just where your audience is scrolling, and then insert yourself into their feed.
PUT THE PLATFORM TO WORK
Widely considered the new word-of-mouth advertising, social media helps to influence up to 41% of patients looking for a new dentist. Both versatile and budget friendly, social media ads allow you to engage both current and potential patients. What works on YouTube may not be effective on Facebook or Instagram, and vice versa. When developing a marketing plan for your dental practice, it is important to focus efforts where you’ll have the greatest impact among your target audience.
CONSISTENCY IS KEY
You’ve worked hard to create a recognizable brand for your dental practice, so make sure that you’re doing it justice with consistency across all your posting platforms. From style to tone to user experience, capture the attention of your patients with various social media tools that can help you engage your target audience, leveraging post content, timing, hashtags and more when developing your marketing strategy. Since Google and YouTube integrate with one another, as do Facebook and Instagram, maintaining a message that is easily identifiable is easier than ever.
Get Social