The goal of our partnership with Periodontics Associates was to position its doctors as industry leaders and a trusted resource for subject knowledge. It was important to emphasize their approach to care as balancing high-tech with high-touch, and set out to strengthen the visual representation of the brand that they had built for over 30 years.
Firefly proposed a complete brand and marketing transformation for the practice designed to elevate patient and peer perceptions to the high level of care afforded by their advanced training and technological facilities.
The transformation began with a complete re-branding including logo and collateral design, business cards, letterhead, company paper systems and email communications.
Firefly worked with the Periodontics Associates team to raise their online presence, designed a new website, dedicated mobile site and established a suite of social media channels that integrated the new branding and a cohesive design scheme.
A broad range of services has been provided to also include website and blog copywriting, ongoing social media management, development of an infographic, brochure and poster as educational tool, as well as print advertisement design.