WooCommerce Now Integrates Directly with Google Shopping

Google recently announced they are expanding their Google Shopping access to WooCommerce users. Google will now give WooCommerce stores access to upload their listings directly to Google Shopping for free. This extension will allow these online stores to create shopping ads without leaving the WooCommerce dashboard. What does this mean for businesses? Thanks to COVID-19, online shopping has grown substantially. Google Shopping has grown into a major shopping channel. In fact, over one billion shopping [...]

2021-06-25T09:23:20-05:00E-Commerce, Website Development|
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Why Do Websites Need An SSL (Secure Socket Layer)?

What Is An SSL? SSLs (Secure Socket Layer) is an encryption protocol that forms a secure link between a web server and a browser. It was created by Netscape in 1995 for the purpose of protecting information and data shared across the internet. Basically, when you go to a website that has an SSL, any information you share with the website (payment info, address, email, etc) is shielded. SSLs were actually replaced by TLS (Transport Layer Security) [...]

2021-06-10T16:36:09-05:00Design, SEO, Website Development|
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Website Image Compression: Is Bigger Really Better?

Some of the most compelling websites make the most of big, bold and beautiful images. Here’s how it’s done without making your visitors suffer through long download times and without suffering SEO penalties from Google. There are many aspects of creative, strategy and planning that go into creating a website. One of the most common is visuals, such as photos, illustrations and other graphic elements. It’s through the use of visuals, in part, that we appeal to our [...]

2021-05-14T11:39:16-05:00Content, Design, Tutorial, Website Development|
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What’s The Deal with 404 Errors and How Do I Fix It?

What is a 404 Error? You know the page-- you are searching for answers and instead stumble upon a message that the “page no longer exists” or is “Not Found.” This can be incredibly frustrating. Not only does it fail to provide you with the answers that you’re searching for, but it can also lead to distrust for your company and even damage your search rankings. The likelihood of your webpage encountering 404 errors [...]

2020-08-21T09:13:06-05:00Firefly Marketing, SEO, Website Development|
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A Message from our CEO

The global spread of COVID-19 is affecting every one of us. While this is a difficult time for our neighbors, businesses, and nation, we at Firefly Marketing are prepared to ensure that your marketing efforts are unaffected. Here’s a guide to help you manage your digital presence, which has become a critical component of your business. As your digital partner, we are here to help your business take advantage of technology solutions that enable you to continue business as [...]

2021-08-10T11:59:54-05:00CMS, Content, Design, Food for Thought, Website Development|
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5 Tips to Communicate With Your Clients During the COVID-19 (Coronavirus) Quarantine

We have reached uncharted territory with the COVID-19 pandemic. With numerous businesses being forced to shutter their physical operations, many are trying remote work for the first time. Understandably, this can be a difficult adjustment for business owners and employees alike. The good news is the technology we have available to us today allows remote work transitions to be smoother than in the past. Here are a few tips to help you maintain strong communications practices with your clients [...]

2020-03-18T14:47:49-05:00CMS, Content, Design, Food for Thought, Website Development|
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GDPR 101 – What to Know for Your Business

GDPR: Here's the Breakdown As your trusted web partner, we thought we'd give you the breakdown of what Europe's GDPR (General Data Protection Regulation) might mean for your business. The GDPR is comprehensive privacy policy, developed by the European Union, that went into affect on May 25, 2018. This policy aims at giving consumers full discloser of their data. You have probably noticed several emails from companies that you have subscribed to or have done business with, letting you know [...]

2021-06-18T13:22:46-05:00CMS, Content, Food for Thought, Marketing, Website Development|
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WordPress Security Measures

Wordpress 4.7 Core Update In late 2016, WordPress released version 4.7 of WordPress Core. Keeping with the WordPress tradition of naming updates after jazz musicians, the new update was named “Vaughan” (after the mid-century singer Sarah Vaughan). Although the update was welcomed with its exciting new features, it soon became the source of many security headaches and long weekends. Everyday users experienced flashy new options; like a built-in setting for implementing videos as headers, and a CSS editor with live [...]

2020-03-16T13:58:37-05:00CMS, Content, Design, Food for Thought, Website Development|
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