6 Tips for a Successful Social Media Marketing Strategy

Social Media is ever growing and involves more than just having a profile. With 88% of all adults aged 18 to 29 using social media, it is no longer enough to just be there. Customers expect companies to be interactive and genuine. They are often less likely to pick up the phone or email customer service. Instead, they expect to build a relationship with companies they do business with via social media. So what are the 6 key steps [...]

7 Tips for Effective Social Media Management

Managing Effective Social Media for Your Business Social media is one of the fastest growing tech industries, so it's no surprise that social media management has turned into a prevalent 21st century business. The question is, how do you cultivate effective social media for your business? In 2017 it was recorded that about 81% of the U.S. population uses social media, including both personal and business use. While we're aware that most of the people around us are on [...]

15 Proven Email Marketing Tips to Improve Your Campaigns

Email Marketing Made Easy No one wants their inbox to be cluttered with advertising; It's your job, as an email marketer, to send your reader something they actually want. Informative, interesting and even entertaining emails should be your goal in email marketing. But, how do you achieve that? We’ve got 15 proven tips to help you create an effective email marketing campaign. The Design Choose your colors carefully. There are countless articles about color theory and the different emotional [...]

Website Image Compression: Is Bigger Really Better?

Some of the most compelling websites make the most of big, bold and beautiful images. Here’s how it’s done without making your visitors suffer through long download times and without suffering SEO penalties from Google. There are many aspects of creative, strategy and planning that go into creating a website. One of the most common is visuals, such as photos, illustrations and other graphic elements.  It’s through the use of visuals, in part, that we we appeal to [...]

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