15 Proven Email Marketing Tips to Improve Your Campaigns

Email Marketing Made Easy No one wants their inbox to be cluttered with advertising. It's your job, as an email marketer, to send your reader something they actually want. Informative, interesting, and even entertaining emails should be your goal in email marketing. But, how do you achieve that? Here are some dos and don'ts of email marketing based on some common email marketing mistakes. We’ve got 15 proven tips to help you create an effective email marketing campaign. The [...]

A Message from our CEO

The global spread of COVID-19 is affecting every one of us. While this is a difficult time for our neighbors, businesses, and nation, we at Firefly Marketing are prepared to ensure that your marketing efforts are unaffected. Here’s a guide to help you manage your digital presence, which has become a critical component of your business. As your digital partner, we are here to help your business take advantage of technology solutions that enable you to continue business as [...]

5 Tips to Communicate With Your Clients During the COVID-19 (Coronavirus) Quarantine

We have reached uncharted territory with the COVID-19 pandemic. With numerous businesses being forced to shutter their physical operations, many are trying remote work for the first time. Understandably, this can be a difficult adjustment for business owners and employees alike. The good news is the technology we have available to us today allows remote work transitions to be smoother than in the past. Here are a few tips to help you maintain strong communications practices with your clients [...]

6 Tips for a Successful Social Media Marketing Strategy

Social Media is ever growing and involves more than just having a profile. With 88% of all adults aged 18 to 29 using social media, it is no longer enough to just be there. Customers expect companies to be interactive and genuine. They are often less likely to pick up the phone or email customer service. Instead, they expect to build a relationship with companies they do business with via social media. So what are the 6 key steps [...]

Social Media Marketing 101

Find Your Place in Social Media Marketing As a business owner, it's important to remember that your target market is most likely on at least one social media network. Therefore, it's a good idea to put your business on some of these social network sites, as well. Find out what social media network(s) your demographic uses, and use them to promote your business; otherwise, you are not finding all the customers you can! In this blog, we will give you [...]

GDPR 101 – What to Know for Your Business

GDPR: Here's the Breakdown As your trusted web partner, we thought we'd give you the breakdown of what Europe's GDPR (General Data Protection Regulation) might mean for your business. The GDPR is comprehensive privacy policy, developed by the European Union, that went into affect on May 25, 2018. This policy aims at giving consumers full discloser of their data. You have probably noticed several emails from companies that you have subscribed to or have done business with, letting you know [...]

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