The global spread of COVID-19 is affecting every one of us.
While this is a difficult time for our neighbors, businesses, and nation, we at Firefly Marketing are prepared to ensure that your marketing efforts are unaffected. Here’s a guide to help you manage your digital presence, which has become a critical component of your business.
As your digital partner, we are here to help your business take advantage of technology solutions that enable you to continue business as usual virtually and without interruption. We are hopeful that technology can be a valuable tool in a moment like this. Some of our tools are allowing teachers to educate remotely, for businesses to continue productive workflows, and for employees to maintain meaningful connections in a secure and productive environment. Right now, we must all do our part to protect and take care of each other. I’d like to use this opportunity to update you on how to keep yourself and your company secure and stable digitally during these changing times.
Stay Connected (virtually, of course)
If your contact information or hours have changed make sure that your customers know about those changes. Update your website and directories like Google, Bing, Yelp, etc. to make it easy on your customers. Here’s an article to help you out.
- Don’t underestimate the power of social media but remember to remain human despite the technology. If you can’t communicate with your customers directly, use social media to check in with them on the channels that are most appropriate for your business. When using social media, remember these tips:
- Speak on behalf of your brand but remember to maintain personal relationships and stay true to the core values of your brand. Use those core values on your personal channels as well.
- Follow your customers, comment, share their messages, and direct message (DM) them for personal check-ins.
- Pick up the phone and let your customers know that you care. Reinforce personal, traditional touches because there’s still nothing like hearing someone’s voice and getting real-time updates.
At Firefly Marketing, security is one of our top priorities. TechCrunch recently published this article about the increasing risks of hackers taking advantage of the COVID-19 pandemic. We suggest several security measures to mitigate this risk including securing two-factor authentication and making sure that you are functioning on an updated WordPress site. If you are continuing to function on a Gadget site, please contact us to convert to a more secure platform.
We have a team of in-house developers, designers, and strategists who have been with us for 20+ years. This means that we are capable of custom solutions to create and manage your site’s additional needs. If you need new solutions to stay in touch with your employees or customers, our full-service marketing team of strategists, developers, and managers can assess your pain points and create solutions tailored to those changing needs.
Our philosophy is that happy team members create happy customers. So don’t forget to stay in contact with your team. To help with the remote work transition, make sure that you provide team members with tools, tips, and overall support to make this a little bit easier. There are some great apps to help create rituals, to keep you connected, and help with overall psychological well-being during this challenging transition. Here’s a great article to help you stay connected to your team.
Finally, if you are in need of crisis management communication, we are here for you. Our team includes communication specialists who have managed an array of industries. All of our employees are equipped to seamlessly connect with our customers and colleagues no matter what tomorrow brings. I am confident in our continued ability to serve your business, regardless of our physical work locations.
There is no mistaking the challenges and uncertainty of this moment. However, we believe in the power of community, technology, and the people and passion behind innovation. We understand that your business is overwhelmed with changes, so if you need help, let us know what we can do to provide guidance or become an extension of your team. It’s important that we all pull together during this pivotal time. Complete the form below and let us know what you need help with and we can provide guidance or create custom solutions for your business.