Search engine optimization is the process of increasing your company’s website rankings in search engine result pages (SERPs) to gain more qualified traffic to your website. You want to attract customers that are looking for your type of product or service. By optimizing your site to provide relevant information for these searches, you can gain access to more qualified leads.
For example, if you sell clothing you can optimize your site for better rankings by including a blog or video that outlines current trends and contains links to your products.
By providing users with relevant and timely information, your site will be rewarded and will rank higher on SERPs.