SEO Services2020-03-04T13:59:15-06:00

SEO Services

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Increasing Rankings in Search Results

5.6 billion people use Google’s search engine every day. That means that most users don’t even make it to the second page. Search engine optimization (SEO) helps you build your search results rankings and gets your business seen before your competitors.

Firefly’s holistic approach to marketing includes on-site SEO as well as directory management, PPC ads, and even social media marketing.

SEO is more than just finding the right keywords; we can help you find your perfect solution.

The Firefly Advantage

  • Keyword & Market Research
  • Directory Management

  • SEO Content Creation

  • Monthly & Quarterly Reporting

  • Professional Designers
  • Personal Account Manager
  • Quality Support
  • Forward-Thinking Proposals

Fireflies meeting
7602 Coach

I’m so grateful for my fabulous website & even more so for the care and attention it gets for critical updates to keep looking so good! Y’all are the best!

JULIE COURET, 7602 Coach
Rob Guillory Comic Book Artist

The folks at Firefly were able to not only create a website that functions in the ways that my brand needs, but they were able to make a site that actually celebrates my body of work. They created something that really made my work sing in a whole new way. I really can’t praise them enough.

Allstate Sugar Bowl Logo

I can’t say enough about what Firefly has done for our online presence. They gave us a flawless start-up plan and through the years have continued to meet all of our needs. They have given us a product which allows us to rate among the top online entities in our industry. They are easy to work with and extremely capable when it comes to understanding and exceeding our goals.

JOHN SUDSBURY, Allstate Sugarbowl
eNovative Piano Logo

Phew!!! You guys got a lot done in a short amount of time. Thanks so much for helping us meet this deadline.

CHAN KIAT LIM, eNovative Piano
7602 Coach

I’m so grateful for my fabulous website & even more so for the care and attention it gets for critical updates to keep looking so good! Y’all are the best!

JULIE COURET, 7602 Coach
Rob Guillory Comic Book Artist

The folks at Firefly were able to not only create a website that functions in the ways that my brand needs, but they were able to make a site that actually celebrates my body of work. They created something that really made my work sing in a whole new way. I really can’t praise them enough.

Allstate Sugar Bowl Logo

I can’t say enough about what Firefly has done for our online presence. They gave us a flawless start-up plan and through the years have continued to meet all of our needs. I am not a website/online expert by any means, but they have given us a product which has allowed us to rate among the top online entities in our industry. They are easy to work with and extremely capable when it comes to understanding and exceeding our goals.

JOHN SUDSBURY, Allstate Sugarbowl
eNovative Piano Logo

Phew!!! You guys got a lot done in a short amount of time. Thanks so much for helping us meet this deadline.

CHAN KIAT LIM, eNovative Piano

Providing Relevant Information

What is SEO?

Search engine optimization is the process of increasing your company’s website rankings in search engine result pages (SERPs) to gain more qualified traffic to your website. You want to attract customers that are looking for your type of product or service. By optimizing your site to provide relevant information for these searches, you can gain access to more qualified leads.

For example, if you sell clothing you can optimize your site for better rankings by including a blog or video that outlines current trends and contains links to your products.

By providing users with relevant and timely information, your site will be rewarded and will rank higher on SERPs.

Our Process

Our Process

1

DISCOVERY

Firefly learns about your organization and listens to your needs. We follow with related research, strategy, and solution development. The result is proposed solution, timeline and price.

2

KICKOFF

We initiate the project in a kickoff where we review the proposed solution and the work required. We review deliverables, timelines, deadlines, the project process and key success factors.

3

DESIGN

Depending on the solution, Firefly develops a design concept to present and review for approval. If its a custom app we present interface designs and requirements documentation.

4

Production

In this stage, we take the conceptual work and bring it to life. We produce usable collaterals, websites, ads, logos, billboards, applications, and more depending on the the type of work we’re doing.

5

Review

Once the work is produced, it is thoroughly tested by the Firefly team and the client team to ensure everything works as planned. Adjustments can be made at this time to meet set goals.

6

Launch

Now that the work is complete, we present it to the client’s audience. This includes taking websites live, posting digital products, sending out print collaterals and promoting the launch in various channels.

The Most Important Step

7

Evolve

Your marketing isn’t a static piece of art, it is a living enterprise that should continue to grow. Clients who opt into SEO contracts or other ongoing marketing services will experience the continued evolution of this phase.

Firefly Marketing Strategy Meeting
woman opening door to her shop

Why is it important?

Local SEO

Local search engine optimization, or local SEO, is the process of optimizing your website and its content to reach a more local audience and increase foot traffic to your door (and traffic to your website). This involves optimizing for searches with local intent which include phrases like “restaurants near me” or “marketing agencies in Lafayette, LA.”

If your business has a brick-and-mortar location, optimizing for these types of searches is a great strategy since it connects you directly with customers in your area who are searching for your product or service.

Organic vs. Local SEO

Organic

  • Contains more general phrases like “how to make a pizza”.

  • Focuses on driving traffic to a website.

  • Remote or fully online businesses benefit more from organic SEO.

Local

  • Has a specific, localized intent such as “best pizza in Lafayette”.

  • Focuses on driving or foot traffic or phone calls to a physical location.

  • Businesses with physical locations benefit from both organic and local SEO.

Your Dedicated SEO Partners

Google and other search engines are always changing and updating their ranking process as technology advances. Firefly Marketing is here to help you keep up with these fast paced changes. With 20+ years of digital marketing experience, our team works with you to develop an SEO strategy that is tailored to your business.

As your partners, we utilize a variety of tools and analytics to help you navigate the ever-changing landscape of SEO.

Ecoserv Google Paid Ads and Website Mockup on phone

LEARN ABOUT THE PROCESS

SEO (Search Engine Optimization) FAQs

What is the impact of SEO in business?2019-10-31T15:14:23-05:00

SEO is a vital part of your digital marketing strategy. In addition to social media and other marketing efforts, it can have a strong impact on your business by drawing in more potential customers. It’s also cost effective, helps your bottom line, and provides you with measurable results.

What is on-page and off-page SEO?2019-10-31T15:13:59-05:00

On-page SEO involves optimizing pages of your website to gain traffic and increase rankings. This would include the page’s text, photos, videos, and other content. Off-page SEO involves external efforts to increase your rankings, such as social media marketing, brand mentions and linking on other sites, guest blog posts, local directory listings, etc. Utilizing both strategies gives your business an even better chance of ranking well in search engines.

Why is content so important for SEO?2019-10-31T15:13:36-05:00

Content provides useful and relevant information to users through text, photos, videos, and other formats. Search engines such as Google need content that is up-to-date so they can help users find what they are looking for. Without updated and timely content, your site will not rank well in search engines. Therefore, optimizing your content for search engines will improve your SEO and your rankings.

What is voice search in SEO?2019-10-31T15:13:11-05:00

With the onset of voice assistants such as Siri, Alexa, and Google Assistant, voiced searches have gained popularity. Instead of having to type out your question, you can simply ask your question out loud and get results. To compete in this arena, optimizing your site for voice search will help you as this technology grows. You will need to make sure your website loads fairly quickly, your writing matches the way your users speak, and is optimized for local searches.

Does social media affect SEO?2019-10-31T15:12:45-05:00

Yes, social media can have a strong effect on SEO efforts. While your social media doesn’t directly affect your rankings in search engines, it can help your website (and your business) reach a larger audience. In addition to improving brand recognition, social media can also improve your local SEO by providing relevant content such as your location and phone number.

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100 E Vermilion Street, Suite 406
Lafayette, LA 70501