Branding & Logo Design
Logo Design & More
Defining Your Business
Branding is so much more than just your company’s name or logo. It represents the personality and values of your business and guides how you communicate and portray yourself to the world. It is a powerful asset that can trigger a positive memory or emotion with customers, encouraging loyalty.
Branding is one of the top factors influencing purchasing decisions. Without a brand strategy, your business can easily fall to the wayside in this marketing-driven world.
Stand out from the crowd with a targeted brand strategy.
The Firefly Advantage
Creative Branding Strategy
Stationery & Print
Personal Account Manager
Social Media Branding
Online Listing Help
Professional Designers
Dedicated Team
Website Design Options
I can’t say enough about what Firefly has done for our online presence. They gave us a flawless start-up plan and through the years have continued to meet all of our needs. They have given us a product which allows us to rate among the top online entities in our industry. They are easy to work with and extremely capable when it comes to understanding and exceeding our goals.
The folks at Firefly were able to not only create a website that functions in the ways that my brand needs, but they were able to make a site that actually celebrates my body of work. They created something that really made my work sing in a whole new way. I really can’t praise them enough.
I’m so grateful for my fabulous website & even more so for the care and attention it gets for critical updates to keep looking so good! Y’all are the best!
Phew!!! You guys got a lot done in a short amount of time. Thanks so much for helping us meet this deadline.
Laura & the Firefly Group have been great to work with! Professional and responsive, they’ve always helped with great suggestions in raising the bar with our SEO Profile.
The decision to go with Firefly to manage our social media and our webpage has not been regretted for one second! They do an outstanding job!
Firefly came on board pre COVID-19 shutdown in March, right as our biggest fundraiser of the year started. As a non-profit we rely on fundraisers to sustain our association. The event quickly had to convert to virtual for the public to access it, Firefly did an amazing job during the transition. We are thrilled with their dedication to their clients, the great teamwork they demonstrate and the willingness to work with us on our needs. Firefly is very positive note for our association during this uncertain 2020.
I can’t say enough about what Firefly has done for our online presence. They gave us a flawless start-up plan and through the years have continued to meet all of our needs. I am not a website/online expert by any means, but they have given us a product which has allowed us to rate among the top online entities in our industry. They are easy to work with and extremely capable when it comes to understanding and exceeding our goals.
The folks at Firefly were able to not only create a website that functions in the ways that my brand needs, but they were able to make a site that actually celebrates my body of work. They created something that really made my work sing in a whole new way. I really can’t praise them enough.
I’m so grateful for my fabulous website & even more so for the care and attention it gets for critical updates to keep looking so good! Y’all are the best!
Phew!!! You guys got a lot done in a short amount of time. Thanks so much for helping us meet this deadline.
Laura & the Firefly Group have been great to work with! Professional and responsive, they’ve always helped with great suggestions in raising the bar with our SEO Profile.
The decision to go with Firefly to manage our social media and our webpage has not been regretted for one second! They do an outstanding job!
Firefly came on board pre COVID-19 shutdown in March, right as our biggest fundraiser of the year started. As a non-profit we rely on fundraisers to sustain our association. The event quickly had to convert to virtual for the public to access it, Firefly did an amazing job during the transition. We are thrilled with their dedication to their clients, the great teamwork they demonstrate and the willingness to work with us on our needs. Firefly is very positive note for our association during this uncertain 2020.
Let Your Brand Speak
Logo Design
Your logo is the first thing people see when interacting with your business. It’s important that every element is purposeful and represents your brand perfectly. Colors, typefaces, and imagery are all vital to this equation.
At Firefly, we meet with you and do the research to present you with options that speak for your brand. We believe in creating logos that are functional and can be used consistently across all of your print and digital media, large and small.
Our Process
Our Process
DISCOVERY
Firefly learns about your organization and listens to your needs. We follow with related research, strategy, and solution development. The result is proposed solution, timeline and price.
KICKOFF
We initiate the project in a kickoff where we review the proposed solution and the work required. We review deliverables, timelines, deadlines, the project process and key success factors.
DESIGN
Depending on the solution, Firefly develops a design concept to present and review for approval. If its a custom app we present interface designs and requirements documentation.
Production
In this stage, we take the conceptual work and bring it to life. We produce usable collaterals, websites, ads, logos, billboards, applications, and more depending on the the type of work we’re doing.
Review
Once the work is produced, it is thoroughly tested by the Firefly team and the client team to ensure everything works as planned. Adjustments can be made at this time to meet set goals.
Launch
Now that the work is complete, we present it to the client’s audience. This includes taking websites live, posting digital products, sending out print collaterals and promoting the launch in various channels.
The Most Important Step
Evolve
Your marketing isn’t a static piece of art, it is a living enterprise that should continue to grow. Clients who opt into SEO contracts or other ongoing marketing services will experience the continued evolution of this phase.
Following Your Vision
Branding For Your Audience
At Firefly we research your target audience to tailor your message to their needs. It’s important to consider who you’re marketing to in every step of your design. Communicating efficiently and accurately is vital to conversions. Don’t miss the mark.
Your Branding Partner
There are many things to consider when establishing your brand, and figuring out which way to focus can be stressful. How do you view your company? How do customers perceive your company and what you offer? What problems do you solve? What are your values? At Firefly, we help you get to the root of your brand’s identity and what it means to your company.
We are excited and ready to be your partner and assist you as your business grows!
LEARN ABOUT THE PROCESS
Branding & Logo Design FAQs
Brand awareness is what separates you from your competitors. Consumers are more likely to choose a more familiar brand than an unknown one. You want to increase your brand’s awareness as much as possible to grow and maintain your customer base, moving from an unfamiliar brand to one that is recognizable.
Successful branding relies on consistency. Without a consistent message, you could fail to gain a strong following. Brand guidelines allow you to establish rules to maintain consistency. For example, brand guidelines often include specific logos, color codes, fonts, and messaging that are allowed to be used by you and your team.
A strong brand has a clear identity, connects with its target audience, is consistent, and delivers on its promises.
Not only do logos establish a sense of credibility, but they also promote brand recognition and help you stand out from competitors. It provides a visual first impression of your business and helps to establish your brand.
Business cards are still a useful way to market your business. They act as reminders to consumers which increases brand recognition. Customers also tend to share them with friends, further broadening your audience. In addition to looking professional, it also adds a personal touch that is still highly valued in today’s digital world.
Our Work
Client Solutions
- Acadian Home Builders Associationfirefly-wp2020-11-10T11:28:22-06:00
Acadian Home Builders Association
- Executive Aircraft Charter Servicefirefly-wp2020-03-03T17:11:07-06:00
Executive Aircraft Charter Service
- Institutional Pharmacies of Louisianafirefly-wp2020-06-15T11:28:15-05:00
Institutional Pharmacies of Louisiana
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