Branding & Logo Design

Logo Design & More

Defining Your Business

Branding is so much more than just your company’s name or logo. It represents the personality and values of your business and guides how you communicate and portray yourself to the world. It is a powerful asset that can trigger a positive memory or emotion with customers, encouraging loyalty.

Branding is one of the top factors influencing purchasing decisions. Without a brand strategy, your business can easily fall to the wayside in this marketing-driven world.

Stand out from the crowd with a targeted brand strategy.

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The Firefly Advantage

Creative Branding Strategy
Stationery & Print
Personal Account Manager
Social Media Branding

Online Listing Help
Professional Designers
Dedicated Team
Website Design Options

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I’m so grateful for my fabulous website & even more so for the care and attention it gets for critical updates to keep looking so good! Y’all are the best!

JULIE COURET, 7602 Coach

The folks at Firefly were able to not only create a website that functions in the ways that my brand needs, but they were able to make a site that actually celebrates my body of work. They created something that really made my work sing in a whole new way. I really can’t praise them enough.

ROB GUILLORY, Eisner & Harvey Award-Winning Comic Book Artist

I can’t say enough about what Firefly has done for our online presence. They gave us a flawless start-up plan and through the years have continued to meet all of our needs. They have given us a product which allows us to rate among the top online entities in our industry. They are easy to work with and extremely capable when it comes to understanding and exceeding our goals.

JOHN SUDSBURY, Allstate Sugarbowl

Phew!!! You guys got a lot done in a short amount of time. Thanks so much for helping us meet this deadline.

CHAN KIAT LIM, eNovative Piano

I’m so grateful for my fabulous website & even more so for the care and attention it gets for critical updates to keep looking so good! Y’all are the best!

JULIE COURET, 7602 Coach

The folks at Firefly were able to not only create a website that functions in the ways that my brand needs, but they were able to make a site that actually celebrates my body of work. They created something that really made my work sing in a whole new way. I really can’t praise them enough.

ROB GUILLORY, Eisner & Harvey Award-Winning Comic Book Artist

I can’t say enough about what Firefly has done for our online presence. They gave us a flawless start-up plan and through the years have continued to meet all of our needs. I am not a website/online expert by any means, but they have given us a product which has allowed us to rate among the top online entities in our industry. They are easy to work with and extremely capable when it comes to understanding and exceeding our goals.

JOHN SUDSBURY, Allstate Sugarbowl

Phew!!! You guys got a lot done in a short amount of time. Thanks so much for helping us meet this deadline.

CHAN KIAT LIM, eNovative Piano

Let Your Brand Speak

Logo Design

Your logo is the first thing people see when interacting with your business. It’s important that every element is purposeful and represents your brand perfectly. Colors, typefaces, and imagery are all vital to this equation.

At Firefly, we meet with you and do the research to present you with options that speak for your brand. We believe in creating logos that are functional and can be used consistently across all of your print and digital media, large and small.

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Our Process

DISCOVERY

Firefly learns about your organization and listens to your needs. We follow with related research, strategy, and solution development. The result is proposed solution, timeline and price.

KICKOFF

We initiate the project in a kickoff where we review the proposed solution and the work required. We review deliverables, timelines, deadlines, the project process and key success factors.

DESIGN

Depending on the solution, Firefly develops a design concept to present and review for approval. If its a custom app we present interface designs and requirements documentation.

Production

In this stage, we take the conceptual work and bring it to life. We produce usable collaterals, websites, ads, logos, billboards, applications, and more depending on the the type of work we’re doing.

Review

Once the work is produced, it is thoroughly tested by the Firefly team and the client team to ensure everything works as planned. Adjustments can be made at this time to meet set goals.

Launch

Now that the work is complete, we present it to the client’s audience. This includes taking websites live, posting digital products, sending out print collaterals and promoting the launch in various channels.

The Most Important Step

Evolve

Your marketing isn’t a static piece of art, it is a living enterprise that should continue to grow. Clients who opt into SEO contracts or other ongoing marketing services will experience the continued evolution of this phase.

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Following Your Vision

Branding For Your Audience

At Firefly we research your target audience to tailor your message to their needs. It’s important to consider who you’re marketing to in every step of your design. Communicating efficiently and accurately is vital to conversions. Don’t miss the mark.

Your Branding Partner

There are many things to consider when establishing your brand, and figuring out which way to focus can be stressful. How do you view your company? How do customers perceive your company and what you offer? What problems do you solve? What are your values? At Firefly, we help you get to the root of your brand’s identity and what it means to your company.

We are excited and ready to be your partner and assist you as your business grows!

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LEARN ABOUT THE PROCESS

Branding & Logo Design FAQs

Why is brand awareness important?firefly-wp2020-02-14T11:02:00-06:00

Why is brand awareness important?

Brand awareness is what separates you from your competitors. Consumers are more likely to choose a more familiar brand than an unknown one. You want to increase your brand’s awareness as much as possible to grow and maintain your customer base, moving from an unfamiliar brand to one that is recognizable.

Why are brand guidelines important?firefly-wp2019-10-31T15:20:07-05:00

Why are brand guidelines important?

Successful branding relies on consistency. Without a consistent message, you could fail to gain a strong following. Brand guidelines allow you to establish rules to maintain consistency. For example, brand guidelines often include specific logos, color codes, fonts, and messaging that are allowed to be used by you and your team.

What makes a strong brand?firefly-wp2019-10-31T15:19:40-05:00

What makes a strong brand?

A strong brand has a clear identity, connects with its target audience, is consistent, and delivers on its promises.

How can logos help in marketing a brand?firefly-wp2019-10-31T15:19:20-05:00

How can logos help in marketing a brand?

Not only do logos establish a sense of credibility, but they also promote brand recognition and help you stand out from competitors. It provides a visual first impression of your business and helps to establish your brand.

What are the advantages of business cards?firefly-wp2019-10-31T15:18:49-05:00

What are the advantages of business cards?

Business cards are still a useful way to market your business. They act as reminders to consumers which increases brand recognition. Customers also tend to share them with friends, further broadening your audience. In addition to looking professional, it also adds a personal touch that is still highly valued in today’s digital world.

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Our Work