Advertising & Print Design Services
Connect with Your Audience One-on-One
Print is Not Dead
More often than not, print materials are your first interaction with a business. Think of all the materials you see as you drive to work everyday – billboards, flyers posted around town, even brochures you see at trade shows. Print allows you to connect with your audience and provide them with tangible, relevant information about your business. The right collaterals can strengthen your brand’s awareness and have a lasting effect within your target market.
Our goal is to create beautiful collaterals that help you showcase your business!
Tangible Connections
Customers Trust Print
Customers trust the familiarity of printed marketing materials much more than the information overload online. Print materials are something they can touch, feel, and hold on to for ongoing reference. Print materials hold customers’ attention longer than anything found online. Similarly to sharing a post on Facebook, collaterals like business cards and flyers get passed around and shared with colleagues and friends, further expanding your audience.
Here are a few of our print offerings:
- Brochures
Flyers
Sell-Sheets
Billboards
Yard Signs
Booklets
Business Cards
Stationery Kits
Tradeshow Marketing
Folders
I can’t say enough about what Firefly has done for our online presence. They gave us a flawless start-up plan and through the years have continued to meet all of our needs. They have given us a product which allows us to rate among the top online entities in our industry. They are easy to work with and extremely capable when it comes to understanding and exceeding our goals.
The folks at Firefly were able to not only create a website that functions in the ways that my brand needs, but they were able to make a site that actually celebrates my body of work. They created something that really made my work sing in a whole new way. I really can’t praise them enough.
I’m so grateful for my fabulous website & even more so for the care and attention it gets for critical updates to keep looking so good! Y’all are the best!
Phew!!! You guys got a lot done in a short amount of time. Thanks so much for helping us meet this deadline.
Laura & the Firefly Group have been great to work with! Professional and responsive, they’ve always helped with great suggestions in raising the bar with our SEO Profile.
The decision to go with Firefly to manage our social media and our webpage has not been regretted for one second! They do an outstanding job!
Firefly came on board pre COVID-19 shutdown in March, right as our biggest fundraiser of the year started. As a non-profit we rely on fundraisers to sustain our association. The event quickly had to convert to virtual for the public to access it, Firefly did an amazing job during the transition. We are thrilled with their dedication to their clients, the great teamwork they demonstrate and the willingness to work with us on our needs. Firefly is very positive note for our association during this uncertain 2020.
I can’t say enough about what Firefly has done for our online presence. They gave us a flawless start-up plan and through the years have continued to meet all of our needs. I am not a website/online expert by any means, but they have given us a product which has allowed us to rate among the top online entities in our industry. They are easy to work with and extremely capable when it comes to understanding and exceeding our goals.
The folks at Firefly were able to not only create a website that functions in the ways that my brand needs, but they were able to make a site that actually celebrates my body of work. They created something that really made my work sing in a whole new way. I really can’t praise them enough.
I’m so grateful for my fabulous website & even more so for the care and attention it gets for critical updates to keep looking so good! Y’all are the best!
Phew!!! You guys got a lot done in a short amount of time. Thanks so much for helping us meet this deadline.
Laura & the Firefly Group have been great to work with! Professional and responsive, they’ve always helped with great suggestions in raising the bar with our SEO Profile.
The decision to go with Firefly to manage our social media and our webpage has not been regretted for one second! They do an outstanding job!
Firefly came on board pre COVID-19 shutdown in March, right as our biggest fundraiser of the year started. As a non-profit we rely on fundraisers to sustain our association. The event quickly had to convert to virtual for the public to access it, Firefly did an amazing job during the transition. We are thrilled with their dedication to their clients, the great teamwork they demonstrate and the willingness to work with us on our needs. Firefly is very positive note for our association during this uncertain 2020.
The Firefly Advantage
- Tailored Strategic Planning
Dedicated Partners
Content Development
Personalized Solutions
Collaboration in Every Step
Professional Designers
Personal Account Manager
Forward-Thinking Proposals
Our Process
Our Process
DISCOVERY
Firefly learns about your organization and listens to your needs. We follow with related research, strategy, and solution development. The result is proposed solution, timeline and price.
KICKOFF
We initiate the project in a kickoff where we review the proposed solution and the work required. We review deliverables, timelines, deadlines, the project process and key success factors.
DESIGN
Depending on the solution, Firefly develops a design concept to present and review for approval. If its a custom app we present interface designs and requirements documentation.
Production
In this stage, we take the conceptual work and bring it to life. We produce usable collaterals, websites, ads, logos, billboards, applications, and more depending on the the type of work we’re doing.
Review
Once the work is produced, it is thoroughly tested by the Firefly team and the client team to ensure everything works as planned. Adjustments can be made at this time to meet set goals.
Launch
Now that the work is complete, we present it to the client’s audience. This includes taking websites live, posting digital products, sending out print collaterals and promoting the launch in various channels.
The Most Important Step
Evolve
Your marketing isn’t a static piece of art, it is a living enterprise that should continue to grow. Clients who opt into SEO contracts or other ongoing marketing services will experience the continued evolution of this phase.
Finding Your Unique Solution
Your Advertising Partner
It’s hard to know which approach to advertising and print design fits best with your company’s image. Our experienced advertising team is ready to partner with you to create designs that are backed by research and connects you with your audience. Far from a cookie-cutter approach, we take time to measure the success of each endeavor and adapt to the ever changing landscape of your business.
We tailor our strategies to best fit your needs and desires.
LEARN ABOUT THE PROCESS
Advertisng & Print Design FAQs
The first step in creating effective marketing materials is understanding your target audience. By knowing what they are looking for, you can provide them with viable solutions to their problems. Engaging visuals and useful information helps to guide them seamlessly through the sales funnel.
Printed collaterals can be used in a variety of ways. You can use them in sales pitches, direct mail campaigns, conferences, meetings, or even in local coffee shops or community centers.
In order to stand out at a trade show, you will need effective marketing materials such as brochures, folders, flyers, business cards, posters, banners, and more. Firefly works with you to develop specific pieces for your audience.
The right collateral varies from business to business. While all benefit from standard pieces such as business cards and stationary, we work to develop supplemental pieces that drive your target audience to your business. Sales professionals may prefer sell-sheets, folders, and booklets whereas businesses with local audiences benefit from promotional items such as yard signs, flyers, and billboards. Together we develop a collateral campaign that targets your intended audience.
Our Work
Client Solutions
- Northshore Home Builders AssociationVanessa Le2021-06-16T19:10:33-05:00
Northshore Home Builders Association
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