Social media marketing is a vital element of any business. In fact, approximately 79% of people say user-generated content on social media significantly impacts their purchasing decisions. Therefore, keeping your social media organized is essential for optimizing your promotional strategy. A great way to manage your social media content for your business is with a content calendar. This calendar acts as a management tool that outlines what and when you post and on which platform. Firefly Marketing has developed an easy-to-use 2022 social media content calendar template for you to use in your social media and Google Business Profile planning. Read on to discover why this tool is great for your social media, download the free template, and learn how to use it.
Why You Need a Social Media Content Calendar
Having a plan in place ensures that you don’t have to struggle to create last-minute posts. Simply look at what is scheduled in your calendar and go! Plus, using our pre-filled 2022 social media content calendar template helps jumpstart your process when looking for content.
Provides a Visual for Your Team
A schedule allows every member of your team to know what is being posted and when. Having one convenient source promotes efficient collaboration.
Enables You to Allocate Resources Properly
Once you know what needs to be posted, you and your team can determine which resources will be needed to implement your plan.
Helps Measure Results
You can compare the metrics of your posts to the calendar to discover performance patterns such as which day is the best day to post or which types of posts (text-heavy, photos, videos) perform best with your audience.
Keeps Your Content Up-to-Date
Our 2022 social media content calendar template provides you with a full record of everything you have posted and ensures that you don’t repeat content, while also keeping you up to date with upcoming holidays and hashtags.
What Makes This Template Easy to Work With
Easily Shareable With Your Team
You can quickly and easily share this template with every member of your team. Once you have made a copy of the template you can begin editing and sharing it with coworkers so they can edit and make revisions. We’ve also added a checkbox column so you can check off each of the posts as you schedule them.
Contains Pre-Filled Dates for 2022
Don’t worry about filling in the correct dates for each month, we’ve done that for you! Our 2022 Social Media Content Calendar Template has all the major holidays for 2022 pre-filled. Additionally, we’ve included a sheet with information on the best times to post across various platforms and industries.
We’ve also included some popular hashtag holidays and special days of the year (ex: National Pizza Day) for you to keep up with and to help you further engage with your audience.
Easy-to-Use Notes Section
This template includes a specific column dedicated to filling in any notes you have about your posts. Have a high-performing post? Make a note and you can start noticing if there are particular patterns with your posts and incorporate that information into your social media planning strategy.
Optimizing Your Social Media Content Calendar
Maintain a Consistent Posting Schedule
Posting regularly shows your followers that you are actively engaged with the platform. Followers grow to expect your posts and will want to connect with you which develops long-term relationships that result in sales.
Engage With Your Followers
By staying on top of popular holidays and events such as #NationalPizzaDay, you can further engage with your audience and generate traffic. It’s also a good idea to establish your target demographic and form your content around their wants, needs, and interests. Here’s a look at the different demographic statistics per social channel.
Establish Your Ideal Content Mix
Your followers don’t just want to hear about your business, they want other types of content such as interesting articles, videos, and news stories related to your business. You can divide your content in many ways; however, the Rule of Thirds and the 80/20 Rule are more commonly used. The Rule of Thirds divides your content evenly between the general promotion of your business, content from other sources related to your industry, and direct engagement with followers (answering questions or comments, reposting). The 80/20 Rule allocates 80 percent of your posts to engaging and interesting content and 20 percent to promoting your products or services.
Find Content Related to Your Field
For outside content, keep an eye out for interesting articles or news stories in industry newsletters, media outlets, and blogs. Be sure to follow other social media pages related to your industry. For example, if your field is finance you would likely want to share related articles from Forbes or posts from popular finance blogs. Whatever you share, you want it to align with your business. Sharing photos of your employees (their birthdays, work anniversaries, new hires, and employee accomplishments) is another way to incorporate related and engaging content.
How to Use the Template
To start customizing your social media content calendar watch our helpful how-to video or follow the steps below.
Once you’ve filled out the form above, you will be directed to a page where you can access the calendar. An email with the link will also be sent shortly to the email address you provided.
Click “Get My Copy” and you will be brought to a page that allows you to make a copy of the calendar. This way you are able to make edits immediately and don’t have to request access.
Next, click “Make a copy” and you will now be able to edit and rename your spreadsheet for your company.
To rename, click the title of the document and type in the new name.
Share With Your Team
Go to the top right corner and click “Share”
Either add individual emails to the top box to send invites to your team, or copy the link in the bottom box to share.
Remember to double check which level of permissions you gave each person or link. Your options are Editor, Commenter, and Viewer.
After you’ve made your copy, you can also download the document as an Excel spreadsheet if that suits you better.
Now you can begin going through each month (separated by sheets) and fill in your calendar!
Get the Calendar Template
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Looking for additional help?
Need a hand with your social media strategy & planning? We’re here to help! Contact us today with any questions you may have.
Digital Marketing Manager – Self-professed Harry Potter enthusiast who loves a good cup of Joe, Hunter brings SEO savvy to Firefly. Since her start, she has been studying data and metrics in order to provide clients with a unique presence in the digital realm. Adapting quickly to the ever-changing marketing landscape, she helps to find the big picture in a sea of data.