2021 Social Media Content Calendar Template: The #1 Tool for Promoting Your Business
Reap the Benefits of a Content Calendar
Social media marketing is a vital element of any business. In fact, approximately 78% of Americans say that social media influences their purchasing decisions. Therefore, keeping your social media organized is essential for optimizing your promotional strategy. A great way to manage your social media content for your business is with a content calendar. This calendar acts as a management tool that outlines what and when you post and on which platform. Firefly Marketing has developed an easy-to-use 2021 social media content calendar template for you to use in your social media and Google My Business planning. Read on to discover why this tool is great for your social media, download the free template, and learn how to use it.
Why You Need a Social Media Content Calendar
Having a plan in place ensures that you don’t have to struggle to create last-minute posts. Simply look at what is scheduled in your calendar and go! Plus, using our pre-filled 2021 social media content calendar template helps jumpstart your process when looking for content.
Provides a Visual for Your Team
A schedule allows every member of your team to know what is being posted and when. Having one convenient source promotes efficient collaboration.
Enables You to Allocate Resources Properly
Once you know what needs to be posted, you and your team can determine which resources will be needed to implement your plan.
Helps Measure Results
You can compare the metrics of your posts to the calendar to discover performance patterns such as which day is the best day to post or which types of posts (text-heavy, photos, videos) perform best with your audience.
Keeps Your Content Up-to-Date
Our 2021 social media content calendar template provides you with a full record of everything you have posted and ensures that you don’t repeat content, while also keeping you up to date with upcoming holidays and hashtags.
What Makes This Template Easy to Work With
Easily Shareable With Your Team
You can quickly and easily share this template with every member of your team. Once you have made a copy of the template you can begin editing and sharing it with coworkers so they can edit and make revisions.
Contains Pre-Filled Dates for 2021
Don’t worry about filling in the correct dates for each month, we’ve done that for you! Our 2021 Social Media Content Calendar Template has all the major holidays for 2021 pre-filled.
Notes Hashtag Holidays
We’ve also included some popular hashtag holidays and special days of the year (ex: National Pizza Day) for you to keep up with and to help you further engage with your audience.
Easy-to-Use Notes Section
This template includes a specific column dedicated to filling in any notes you have about your posts. Have a high performing post? Make a note and you can start noticing if there are particular patterns with your posts and incorporate that information into your social media planning strategy.
Optimizing Your Social Media Content Calendar
Maintain a Consistent Posting Schedule
Posting regularly shows your followers that you are actively engaged with the platform. Followers grow to expect your posts and will want to connect with you which develops long-term relationships that result in sales.
Engage With Your Followers
By staying on top of popular holidays and events such as #NationalPizzaDay, you can further engage with your audience and generate traffic. It’s also a good idea to establish your target demographic and form your content around their wants, needs, and interests. Here’s a look at the different demographic statistics per social channel.
Establish Your Ideal Content Mix
Your followers don’t just want to hear about your business, they want other types of content such as interesting articles, videos, and news stories related to your business. You can divide your content in many ways; however, the Rule of Thirds and the 80/20 Rule are more commonly used. The Rule of Thirds divides your content evenly between the general promotion of your business, content from other sources related to your industry, and direct engagement with followers (answering questions or comments, reposting). The 80/20 Rule allocates 80 percent of your posts to engaging and interesting content and 20 percent to promoting your products or services.
Find Content Related to Your Field
For outside content, keep an eye out for interesting articles or news stories in industry newsletters, media outlets, and blogs. Be sure to follow other social media pages related to your industry. For example, if your field is finance you would likely want to share related articles from Forbes or posts from popular finance blogs. Whatever you share, you want it to align with your business. Sharing photos of your employees (their birthdays, work anniversaries, new hires, and employee accomplishments) is another way to incorporate related and engaging content.
Download Your Free 2021 Social Media Content Calendar Template!
Simply click the button below to access the 2021 social media content calendar template. Then follow the instructions below to customize it for your channels.
The calendar now features a Google My Business section for planning business posts and updates.
Digital Marketing Manager – Self-professed Harry Potter enthusiast who loves a good cup of Joe, Hunter brings SEO savvy to Firefly. Since her start, she has been studying data and metrics in order to provide clients with a unique presence in the digital realm. Adapting quickly to the ever-changing marketing landscape, she helps to find the big picture in a sea of data.