Find Your Place in Social Media Marketing As a business owner, it’s important to remember that your target market is most likely on at least one social media network. Therefore, it’s a good idea to put your business on some of these social network sites, as well. Find out what social media network(s) your demographic uses, and use them to promote your business; otherwise, you are not finding all the customers you can! In this blog, we will give you [...]
Managing Social Media for Your Business Social media is one of the fastest growing tech industries, so it's no surprise that social media management has turned into a prevalent 21st century business. The question is, how do you cultivate effective social media management for your business? In 2019, Pew Research recorded that about 80% of the U.S. population uses social media for both personal and business use. While we're aware that most of the people around us are on [...]
Email Marketing Made Easy No one wants their inbox to be cluttered with advertising. It's your job, as an email marketer, to send your reader something they actually want. Informative, interesting, and even entertaining emails should be your goal in email marketing. But, how do you achieve that? Here are some dos and don'ts of email marketing based on some common email marketing mistakes. We’ve got 15 proven tips to help you create an effective email marketing campaign. The [...]
SEO Is A Long-Term Investment The SEO (search engine optimization) process is a long-term investment because, like any worthwhile investment, it takes time to grow. If your company is investing in traditional marketing campaigns, it is vital to invest similarly in SEO and digital campaigns. A good SEO campaign can have an everlasting effect on your online presence. Common SEO Misconceptions The most common misconception about SEO is that it should be a quick fix. Often businesses understand the [...]
A website redesign process may seem like a large expense at first, but think of it as an investment into your marketing efforts. How is your website representing your business? Benefits of website redesign include an updated design, effortless user experience, and SEO to increase your company's visibility on Google. Think about your experiences while visiting websites. Were you able to click through sites and find what you were looking for easily? Did the opposite also occur where you [...]
The global spread of COVID-19 is affecting every one of us. While this is a difficult time for our neighbors, businesses, and nation, we at Firefly Marketing are prepared to ensure that your marketing efforts are unaffected. Here’s a guide to help you manage your digital presence, which has become a critical component of your business. As your digital partner, we are here to help your business take advantage of technology solutions that enable you to continue business as [...]
We have reached uncharted territory with the COVID-19 pandemic. With numerous businesses being forced to shutter their physical operations, many are trying remote work for the first time. Understandably, this can be a difficult adjustment for business owners and employees alike. The good news is the technology we have available to us today allows remote work transitions to be smoother than in the past. Here are a few tips to help you maintain strong communications practices with your clients [...]
Social Media is ever growing and involves more than just having a profile. With 88% of all adults aged 18 to 29 using social media, it is no longer enough to just be there. Customers expect companies to be interactive and genuine. They are often less likely to pick up the phone or email customer service. Instead, they expect to build a relationship with companies they do business with via social media. So what are the 6 key steps [...]
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