A Message from our CEO

The global spread of COVID-19 is affecting every one of us. While this is a difficult time for our neighbors, businesses, and nation, we at Firefly Marketing are prepared to ensure that your marketing efforts are unaffected. Here’s a guide to help you manage your digital presence, which has become a critical component of your business. As your digital partner, we are here to help your business take advantage of technology solutions that enable you to continue business as [...]

2020-03-18T15:25:09-05:00CMS, Content, Design, Food for Thought, Website Development|
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5 Tips to Communicate With Your Clients During the COVID-19 (Coronavirus) Quarantine

We have reached uncharted territory with the COVID-19 pandemic. With numerous businesses being forced to shutter their physical operations, many are trying remote work for the first time. Understandably, this can be a difficult adjustment for business owners and employees alike. The good news is the technology we have available to us today allows remote work transitions to be smoother than in the past. Here are a few tips to help you maintain strong communications practices with your clients [...]

2020-03-18T14:47:49-05:00CMS, Content, Design, Food for Thought, Website Development|
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Marketing Intern

| Marketing Intern | Open Position | Firefly Marketing Solutions, LLC is currently looking for a motivated Marketing student for a paid internship. This internship is a great opportunity to gain experience in a creative environment. Firefly Marketing was founded in 1998 and is a creative, advertising, and digital agency. We serve customers primarily in Lafayette, spanning throughout South Louisiana. We provide a variety of services including traditional and digital advertising and marketing, PR, mobile, social media, SEO, custom [...]

2020-04-13T14:15:31-05:00Job Posts|
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6 Tips for a Successful Social Media Marketing Strategy

Social Media is ever growing and involves more than just having a profile. With 88% of all adults aged 18 to 29 using social media, it is no longer enough to just be there. Customers expect companies to be interactive and genuine. They are often less likely to pick up the phone or email customer service. Instead, they expect to build a relationship with companies they do business with via social media. So what are the 6 key steps [...]

2020-04-13T14:20:22-05:00Content, Marketing, SEO, Social Media|
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Website Redesign: Update the User Experience

A website redesign process may seem like a large expense at first, but think of it as an investment into your marketing effort. How is your website representing your business?  The outcome of a website redesign should result in an updated look, but should also provide an effortless user experience, and should incorporate SEO to increase your company's visibility on Google. Think about your experiences while visiting websites. Were you able to click through sites and find what you [...]

2020-02-21T10:20:57-06:00Content, Design, Food for Thought, Marketing, Website Development|
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Social Media Marketing 101

Find Your Place in Social Media Marketing As a business owner, it's important to remember that your target market is most likely on at least one social media network. Therefore, it's a good idea to put your business on some of these social network sites, as well. Find out what social media network(s) your demographic uses, and use them to promote your business; otherwise, you are not finding all the customers you can! In this blog, we will give you [...]

2020-03-12T16:08:58-05:00Marketing, Social Media|
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7 Tips for Effective Social Media Management

Managing Effective Social Media for Your Business Social media is one of the fastest growing tech industries, so it's no surprise that social media management has turned into a prevalent 21st century business. The question is, how do you cultivate effective social media for your business? In 2017 it was recorded that about 81% of the U.S. population uses social media, including both personal and business use. While we're aware that most of the people around us are on [...]

2020-04-13T14:04:55-05:00Blogging, Marketing, Planning, Social Media|
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The Long-Term SEO Game & Why You Need to Play

SEO is a Long-Term Investment The SEO process is a long-term investment because, like any worthwhile investment, it takes time to grow. If your company is investing in traditional marketing campaigns, it is vital to invest similarly in long-term SEO and digital campaigns. A good SEO campaign can have an everlasting effect on your online presence. Common SEO Misconceptions The most common misconception about SEO campaigns is that it should be a quick fix. Often businesses understand the importance [...]

2020-04-13T14:07:38-05:00Content, Food for Thought, SEO|
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15 Proven Email Marketing Tips to Improve Your Campaigns

Email Marketing Made Easy No one wants their inbox to be cluttered with advertising; It's your job, as an email marketer, to send your reader something they actually want. Informative, interesting and even entertaining emails should be your goal in email marketing. But, how do you achieve that? We’ve got 15 proven tips to help you create an effective email marketing campaign. The Design Choose your colors carefully. There are countless articles about color theory and the different emotional [...]

2020-03-16T14:00:37-05:00Content, Marketing|
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Lafayette, LA 70501

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