
Louisiana Wildlife Agents Association: A Case Study
The Louisiana Wildlife Agents Association (LWAA) is a nonprofit organization committed to preserving Louisiana’s natural beauty and supporting the incredible men and women who dedicate their lives to safeguarding it. They focus on conservation, education, and community support to ensure that future generations can enjoy Louisiana’s Sportsman’s Paradise.
The Challenge
The LWAA sought to increase sales of their merchandise during the critical holiday shopping season—specifically Black Friday through Christmas. Their goal was to raise funds for the organization while amplifying brand awareness and engagement. The challenge was a short turnaround and the need to effectively capture and convert a holiday shopping audience.
The Solution
Firefly Marketing implemented a comprehensive 4-point strategy to drive sales and enhance brand visibility. The campaign focused on:
Website Optimization
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- Reorganized the website for a better user experience and aesthetic appeal.
- Enhanced content to showcase the purpose, mission, and impact of LWAA.
- Highlighted ways to support LWAA and promoted the online store prominently.
Newsletter Campaign
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- Designed a holiday-themed newsletter using Constant Contact.
- Focused the message on gifting LWAA merchandise as holiday presents.
- Deployed and analyzed campaign performance to refine future efforts.
Social Media Campaign
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- Created a cohesive content calendar for Facebook, emphasizing LWAA’s key pillars and mission.
- Optimized Facebook branding and implemented a paid advertising campaign.
- Maintained consistent and engaging posts throughout December.
Brochure Redesign
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- Revamped LWAA’s bi-fold brochure to align with updated website branding, ensuring a professional and polished look.
Website Optimization
Newsletter Campaign
Social Campaign
Brochure Redesign
The Results
E-blast:
- Total number of emails sent: 1758
- Open Rate: 55.7%
- Total Opens: 950
- Click Rate: 11.9%
- Total Clicks: 203
Website:
- Sessions over time: 3,145 +76%
- Online store visitors: 2,649 +58%
Sales stats:
- Gross sales: $1,537.50 +125%
- Sales from Facebook: $371.60 +582%
Ads:
- Clicks: 1,804
- Reach: 59,875
- Impressions: 140,685
FB social stats
- Gained 84 followers
- Total reach: 65,419 +408.4%
- Content engagement: 770 interactions total +81%
Gross
Sales
Website Traffic
Facebook Sales
Facebook Reach
Content Engagement
Conclusion
Firefly Marketing’s strategic approach successfully elevated LWAA’s holiday merchandise campaign, delivering remarkable results in a short timeframe. With targeted strategies, Firefly Marketing not only drove significant sales but also strengthened LWAA’s online presence and community engagement.
This case study exemplifies how a well-coordinated marketing strategy can achieve measurable success, even within a limited timeline.