CONTENT MARKETING SERVICES
Fresh & Relevant
Generate Leads with Creative Content
At the heart of every digital strategy is the art of conversation. At Firefly, we do that by creating content that is targeted and relevant to your consumers, helping your business appear more often on search engines and boosting your credibility with customers.
Providing customers with fresh and relevant content creates satisfied customers who are more likely to convert. This is why content marketing is vital to any digital strategy.
The Firefly Advantage
- Innovative Strategy Development
SEO-Friendly Copywriting
Email Marketing
Infographic Design
Photography & Video
Personal Account Manager
Quality Support
Forward-Thinking Proposals
I can’t say enough about what Firefly has done for our online presence. They gave us a flawless start-up plan and through the years have continued to meet all of our needs. They have given us a product which allows us to rate among the top online entities in our industry. They are easy to work with and extremely capable when it comes to understanding and exceeding our goals.
The folks at Firefly were able to not only create a website that functions in the ways that my brand needs, but they were able to make a site that actually celebrates my body of work. They created something that really made my work sing in a whole new way. I really can’t praise them enough.
I’m so grateful for my fabulous website & even more so for the care and attention it gets for critical updates to keep looking so good! Y’all are the best!
Phew!!! You guys got a lot done in a short amount of time. Thanks so much for helping us meet this deadline.
Laura & the Firefly Group have been great to work with! Professional and responsive, they’ve always helped with great suggestions in raising the bar with our SEO Profile.
The decision to go with Firefly to manage our social media and our webpage has not been regretted for one second! They do an outstanding job!
Firefly came on board pre COVID-19 shutdown in March, right as our biggest fundraiser of the year started. As a non-profit we rely on fundraisers to sustain our association. The event quickly had to convert to virtual for the public to access it, Firefly did an amazing job during the transition. We are thrilled with their dedication to their clients, the great teamwork they demonstrate and the willingness to work with us on our needs. Firefly is very positive note for our association during this uncertain 2020.
I can’t say enough about what Firefly has done for our online presence. They gave us a flawless start-up plan and through the years have continued to meet all of our needs. I am not a website/online expert by any means, but they have given us a product which has allowed us to rate among the top online entities in our industry. They are easy to work with and extremely capable when it comes to understanding and exceeding our goals.
The folks at Firefly were able to not only create a website that functions in the ways that my brand needs, but they were able to make a site that actually celebrates my body of work. They created something that really made my work sing in a whole new way. I really can’t praise them enough.
I’m so grateful for my fabulous website & even more so for the care and attention it gets for critical updates to keep looking so good! Y’all are the best!
Phew!!! You guys got a lot done in a short amount of time. Thanks so much for helping us meet this deadline.
Laura & the Firefly Group have been great to work with! Professional and responsive, they’ve always helped with great suggestions in raising the bar with our SEO Profile.
The decision to go with Firefly to manage our social media and our webpage has not been regretted for one second! They do an outstanding job!
Firefly came on board pre COVID-19 shutdown in March, right as our biggest fundraiser of the year started. As a non-profit we rely on fundraisers to sustain our association. The event quickly had to convert to virtual for the public to access it, Firefly did an amazing job during the transition. We are thrilled with their dedication to their clients, the great teamwork they demonstrate and the willingness to work with us on our needs. Firefly is very positive note for our association during this uncertain 2020.
Types of Content Marketing
The Rise of Online Content
As traditional marketing techniques decline in popularity, the need for a strong content marketing strategy grows. This approach is a modernized way of getting your brand recognized by your desired audience. People become familiar with what your company has to offer through repeated interactions online. There are many different types of content marketing that you can utilize to reach potential customers:
Social Media
Photography
Blogs
Videos
Email Campaigns
Podcasts
Webinars
Landing Pages
Our Process
Our Process
DISCOVERY
Firefly learns about your organization and listens to your needs. We follow with related research, strategy, and solution development. The result is proposed solution, timeline and price.
KICKOFF
We initiate the project in a kickoff where we review the proposed solution and the work required. We review deliverables, timelines, deadlines, the project process and key success factors.
DESIGN
Depending on the solution, Firefly develops a design concept to present and review for approval. If its a custom app we present interface designs and requirements documentation.
Production
In this stage, we take the conceptual work and bring it to life. We produce usable collaterals, websites, ads, logos, billboards, applications, and more depending on the the type of work we’re doing.
Review
Once the work is produced, it is thoroughly tested by the Firefly team and the client team to ensure everything works as planned. Adjustments can be made at this time to meet set goals.
Launch
Now that the work is complete, we present it to the client’s audience. This includes taking websites live, posting digital products, sending out print collaterals and promoting the launch in various channels.
The Most Important Step
Evolve
Your marketing isn’t a static piece of art, it is a living enterprise that should continue to grow. Clients who opt into SEO contracts or other ongoing marketing services will experience the continued evolution of this phase.
Generating Traffic
Importance of Relevant Content
If you want to be found by potential leads (customers) online, you need to create relevant content. You have to get into the minds of your users and generate content around what they are actively searching for. It’s also important to pay attention to trends in the market so you can generate fresh content that customers are searching for. For instance, if your business involves selling a product, you could create a blog post or a YouTube video that explains how to use the product and answers any related questions they may have.
The more relevant content you provide, the easier it will be for customers to find your business.
Your Partner in Content Marketing
Each content marketing venture takes lots of time, creativity, and other resources. Unfortunately, it is not easy to accomplish alone. That’s why Firefly Marketing is here to help. We work with you to develop the right content strategy that fits your needs and achieves your goals. Our dedicated team is ready to partner with you and learn about every aspect of your business in order to create content that delivers results.
LEARN ABOUT THE PROCESS
Content Marketing FAQs
Content marketing is a large part of digital marketing. It includes blogs, photos, and videos shared on social media, podcasts, email campaigns, and other forms of digital communication. Without the content that goes into these pieces, there is no digital marketing.
Content marketing is a great way for any business to increase brand awareness and recognition. For example, sharing videos on social media not only gives you credibility with your audience, it also engages your audience and helps increase traffic to your website.
A content marketing strategy involves planning, creating, and scheduling content that fits your marketing goals and budget. Using a content calendar is a great way to organize and plan all of your content efforts.
Blogs and videos are the most popular forms of content marketing. Both forms allow you to repurpose the content and turn them into additional content that can be used on multiple channels.
Blogs are a great marketing tool for businesses because they provide readers with valuable and useful information and that value is rewarded by search engines through greater visibility and rankings.
Our Work
Client Solutions
- Northshore Home Builders AssociationVanessa Le2021-08-10T10:57:19-05:00
Northshore Home Builders Association
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