Content Marketing2020-07-30T14:35:24-05:00

CONTENT MARKETING SERVICES

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Fresh & Relevant

Generate Leads with Creative Content

At the heart of every digital strategy is the art of conversation. At Firefly, we do that by creating content that is targeted and relevant to your consumers, helping your business appear more often on search engines and boosting your credibility with customers.

Providing customers with fresh and relevant content creates satisfied customers who are more likely to convert. This is why content marketing is vital to any digital strategy.

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The Firefly Advantage

  • Innovative Strategy Development
  • SEO-Friendly Copywriting

  • Email Marketing

  • Infographic Design

  • Photography & Video

  • Personal Account Manager

  • Quality Support

  • Forward-Thinking Proposals

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7602 Coach

I’m so grateful for my fabulous website & even more so for the care and attention it gets for critical updates to keep looking so good! Y’all are the best!

JULIE COURET, 7602 Coach
Rob Guillory Comic Book Artist

The folks at Firefly were able to not only create a website that functions in the ways that my brand needs, but they were able to make a site that actually celebrates my body of work. They created something that really made my work sing in a whole new way. I really can’t praise them enough.

Allstate Sugar Bowl Logo

I can’t say enough about what Firefly has done for our online presence. They gave us a flawless start-up plan and through the years have continued to meet all of our needs. They have given us a product which allows us to rate among the top online entities in our industry. They are easy to work with and extremely capable when it comes to understanding and exceeding our goals.

JOHN SUDSBURY, Allstate Sugarbowl
eNovative Piano Logo

Phew!!! You guys got a lot done in a short amount of time. Thanks so much for helping us meet this deadline.

CHAN KIAT LIM, eNovative Piano
7602 Coach

I’m so grateful for my fabulous website & even more so for the care and attention it gets for critical updates to keep looking so good! Y’all are the best!

JULIE COURET, 7602 Coach
Rob Guillory Comic Book Artist

The folks at Firefly were able to not only create a website that functions in the ways that my brand needs, but they were able to make a site that actually celebrates my body of work. They created something that really made my work sing in a whole new way. I really can’t praise them enough.

Allstate Sugar Bowl Logo

I can’t say enough about what Firefly has done for our online presence. They gave us a flawless start-up plan and through the years have continued to meet all of our needs. I am not a website/online expert by any means, but they have given us a product which has allowed us to rate among the top online entities in our industry. They are easy to work with and extremely capable when it comes to understanding and exceeding our goals.

JOHN SUDSBURY, Allstate Sugarbowl
eNovative Piano Logo

Phew!!! You guys got a lot done in a short amount of time. Thanks so much for helping us meet this deadline.

CHAN KIAT LIM, eNovative Piano

Types of Content Marketing

The Rise of Online Content

As traditional marketing techniques decline in popularity, the need for a strong content marketing strategy grows. This approach is a modernized way of getting your brand recognized by your desired audience. People become familiar with what your company has to offer through repeated interactions online. There are many different types of content marketing that you can utilize to reach potential customers:

  • Social Media

  • Photography

  • Blogs

  • Videos

  • Email Campaigns

  • Podcasts

  • Webinars

  • Landing Pages

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Our Process

Our Process

1

DISCOVERY

Firefly learns about your organization and listens to your needs. We follow with related research, strategy, and solution development. The result is proposed solution, timeline and price.

2

KICKOFF

We initiate the project in a kickoff where we review the proposed solution and the work required. We review deliverables, timelines, deadlines, the project process and key success factors.

3

DESIGN

Depending on the solution, Firefly develops a design concept to present and review for approval. If its a custom app we present interface designs and requirements documentation.

4

Production

In this stage, we take the conceptual work and bring it to life. We produce usable collaterals, websites, ads, logos, billboards, applications, and more depending on the the type of work we’re doing.

5

Review

Once the work is produced, it is thoroughly tested by the Firefly team and the client team to ensure everything works as planned. Adjustments can be made at this time to meet set goals.

6

Launch

Now that the work is complete, we present it to the client’s audience. This includes taking websites live, posting digital products, sending out print collaterals and promoting the launch in various channels.

The Most Important Step

7

Evolve

Your marketing isn’t a static piece of art, it is a living enterprise that should continue to grow. Clients who opt into SEO contracts or other ongoing marketing services will experience the continued evolution of this phase.

Firefly Marketing Strategy Meeting
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Generating Traffic

Importance of Relevant Content

If you want to be found by potential leads (customers) online, you need to create relevant content. You have to get into the minds of your users and generate content around what they are actively searching for. It’s also important to pay attention to trends in the market so you can generate fresh content that customers are searching for. For instance, if your business involves selling a product, you could create a blog post or a YouTube video that explains how to use the product and answers any related questions they may have.

The more relevant content you provide, the easier it will be for customers to find your business.

Your Partner in Content Marketing

Each content marketing venture takes lots of time, creativity, and other resources. Unfortunately, it is not easy to accomplish alone. That’s why Firefly Marketing is here to help. We work with you to develop the right content strategy that fits your needs and achieves your goals. Our dedicated team is ready to partner with you and learn about every aspect of your business in order to create content that delivers results.

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LEARN ABOUT THE PROCESS

Content Marketing FAQs

How does content marketing support digital marketing?2019-10-31T15:18:25-05:00

Content marketing is a large part of digital marketing. It includes blogs, photos, and videos shared on social media, podcasts, email campaigns, and other forms of digital communication. Without the content that goes into these pieces, there is no digital marketing.

What are the benefits of content marketing?2019-10-31T15:18:02-05:00

Content marketing is a great way for any business to increase brand awareness and recognition. For example, sharing videos on social media not only gives you credibility with your audience, it also engages your audience and helps increase traffic to your website.

What is involved in a content marketing strategy?2019-10-31T15:17:37-05:00

A content marketing strategy involves planning, creating, and scheduling content that fits your marketing goals and budget. Using a content calendar is a great way to organize and plan all of your content efforts.

What is the most popular form of content marketing?2019-10-31T15:17:12-05:00

Blogs and videos are the most popular forms of content marketing. Both forms allow you to repurpose the content and turn them into additional content that can be used on multiple channels.

Why are blogs a good marketing tool?2019-10-31T15:16:46-05:00

Blogs are a great marketing tool for businesses because they provide readers with valuable and useful information and that value is rewarded by search engines through greater visibility and rankings.

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337.269.0299

Find Us

100 E Vermilion Street, Suite 406
Lafayette, LA 70501