Demand is high and there are large firms with large budgets who ultimately control the market. Don’t limit yourself to PPC advertising just with Google when there are other areas that warrant exploration. By diversifying advertising strategies to encompass platforms beyond Google, legal professionals can tap into areas with potential for efficient returns on investment. This “lower hanging fruit” approach seeks to maximize impact while managing costs effectively.
Why is advertising for lawyers so expensive?
About the Author: Tracy Ralston
Executioner – Embodying razor-sharp precision and organization, Tracy brings a unique balance to the collaborative workspace by marrying compassion with rationality. Fixer of broken things since 1999, Tracy’s role as designer/developer allows her to unite design with technical functionality. A practicing Yogi, she is a believer in daily routines but when the day commands it, you can find her going for a drive with the top down and the radio up!