Marketing Services for Home Builder Associations
Marketing Services for Home Builder Associations
Build Memberships & Take Your Events Online
Marketing designed to strengthen your local home builders association, promote community events, and deliver member value.
Marketing designed to strengthen your local home builders association, promote community events, and deliver member value.
Our Results Speak for Themselves
AHBA Parade of Homes 2020 Social Media Campaign
MARCH 5 – APRIL 30
Ready to get social?
Social media may seem easy and fun on the outside, but it’s truly a lot of work! Especially when you’re, ya know…running a business.
To help you keep things organized, we created a social media content calendar for the home builder industry. It’s 100% free and pre-filled with holidays and fun social media holidays like #NationalPizzaDay & more!
Simply click the button below and select “Make a Copy.” Happy Posting!
AHBA: A Home-Grown Partnership
Our local builder’s association, the Acadian Home Builders Association, faced an unprecedented challenge during the pandemic for their annual Parade of Homes event. How would they keep the show running without in-person viewings?
Our Strategy
The Execution
Firefly worked closely with their team to transition the event to a virtual platform with a 3D rendering of the homes, allowing them to reach an even wider audience than initially possible.
We started with an event rebrand using a logo design system for all of their events to keep their design consistent and easy to recognize. We then revamped the website to be sleek and easy-to-use and integrated the virtual platform. Then our team developed a targeted social media strategy to spread awareness of the event and boost engagement.
In under 2 months, we were able to not only increase their social media following by 1,133 new followers (over 17%), but their website traffic increased by approximately 560%!
A Few of Our Happy Clients
Firefly came on board pre COVID-19 shutdown in March, right as our biggest fundraiser of the year started. As a non-profit we rely on fundraisers to sustain our association. The event quickly had to convert to virtual for the public to access it, Firefly did an amazing job during the transition. We are thrilled with their dedication to their clients, the great teamwork they demonstrate and the willingness to work with us on our needs. Firefly is very positive note for our association during this uncertain 2020.
Your Marketing Partners
As your marketing partners, we will guide you through your project every step of the way. We work with you to develop tailored marketing strategies that engage audiences and promote the value of memberships. Our dedicated team builds mobile-friendly and responsive websites designed to draw attention and drive action.
Put our 20+ years of experience to work for your organization.
One-Stop Marketing