How to Determine Your Brand’s Identity – A 5 Step Guide

What is your brand’s equity? Brand equity refers to the value of your brand. This value protects your company from competitive marketing and price changes by helping you stand out and demonstrate your business’s unique value. Without a strong brand identity, you won’t be able to gain equity. This can have devastating effects on your bottom line. So here are a few things to keep in mind when building your brand and defining your brand’s identity. [...]