Marketing Packages Custom Domain2020-03-06T16:41:56-06:00

Stand Out From the Competition

Your business is unique and deserves a unique business growth plan. Whether you’re looking for SEO, PPC, Design, or Analytics, our team will create the perfect, custom campaign plan for your business.

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Stand out from the competition

Your business is unique and deserves a unique business growth plan. Whether you’re looking for a SEO, PPC, Design, or Analytics, our team will create the perfect, custom campaign plan for your business.

Get A Free Quote
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One-Stop Marketing

Firefly is a full-service marketing agency located in Downtown Lafayette, Louisiana with 20+ years experience.

From branding to websites, social media, search engine optimization, and advertising – we offer a wide range of solutions all under one roof.

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A Few of Our Happy Clients

Acadian Companies Logo
Lafayette Economic Development Authority Logo
T. Baker Smith: A Century of Solutions Logo
Allstate Sugar Bowl Logo
Jeff Davis Parish Logo
Acadian Contractors, Inc. Logo

One-Stop Marketing

Our Services

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Allstate Sugar Bowl Logo
I can’t say enough about what Firefly has done for our online presence. They gave us a flawless start-up plan and through the years have continued to meet all of our needs. They have given us a product which allows us to rate among the top online entities in our industry. They are easy to work with and extremely capable when it comes to understanding and exceeding our goals.
JOHN SUDSBURY, Allstate Sugarbowl
Rob Guillory Comic Book Artist
The folks at Firefly were able to not only create a website that functions in the ways that my brand needs, but they were able to make a site that actually celebrates my body of work. They created something that really made my work sing in a whole new way. I really can’t praise them enough.
7602 Coach
I’m so grateful for my fabulous website & even more so for the care and attention it gets for critical updates to keep looking so good! Y’all are the best!
JULIE COURET, 7602 Coach
eNovative Piano Logo
Phew!!! You guys got a lot done in a short amount of time. Thanks so much for helping us meet this deadline.
CHAN KIAT LIM, eNovative Piano
lube and fuel logo
Laura & the Firefly Group have been great to work with! Professional and responsive, they’ve always helped with great suggestions in raising the bar with our SEO Profile.
harbor towing logo
The decision to go with Firefly to manage our social media and our webpage has not been regretted for one second! They do an outstanding job!
AHBA Color logo

Firefly came on board pre COVID-19 shutdown in March, right as our biggest fundraiser of the year started. As a non-profit we rely on fundraisers to sustain our association. The event quickly had to convert to virtual for the public to access it, Firefly did an amazing job during the transition. We are thrilled with their dedication to their clients, the great teamwork they demonstrate and the willingness to work with us on our needs. Firefly is very positive note for our association during this uncertain 2020.

Allstate Sugar Bowl Logo
I can’t say enough about what Firefly has done for our online presence. They gave us a flawless start-up plan and through the years have continued to meet all of our needs. I am not a website/online expert by any means, but they have given us a product which has allowed us to rate among the top online entities in our industry. They are easy to work with and extremely capable when it comes to understanding and exceeding our goals.
JOHN SUDSBURY, Allstate Sugarbowl
Rob Guillory Comic Book Artist
The folks at Firefly were able to not only create a website that functions in the ways that my brand needs, but they were able to make a site that actually celebrates my body of work. They created something that really made my work sing in a whole new way. I really can’t praise them enough.
7602 Coach
I’m so grateful for my fabulous website & even more so for the care and attention it gets for critical updates to keep looking so good! Y’all are the best!
JULIE COURET, 7602 Coach
eNovative Piano Logo
Phew!!! You guys got a lot done in a short amount of time. Thanks so much for helping us meet this deadline.
CHAN KIAT LIM, eNovative Piano
lube and fuel logo
Laura & the Firefly Group have been great to work with! Professional and responsive, they’ve always helped with great suggestions in raising the bar with our SEO Profile.
harbor towing logo
The decision to go with Firefly to manage our social media and our webpage has not been regretted for one second! They do an outstanding job!
AHBA Color logo

Firefly came on board pre COVID-19 shutdown in March, right as our biggest fundraiser of the year started. As a non-profit we rely on fundraisers to sustain our association. The event quickly had to convert to virtual for the public to access it, Firefly did an amazing job during the transition. We are thrilled with their dedication to their clients, the great teamwork they demonstrate and the willingness to work with us on our needs. Firefly is very positive note for our association during this uncertain 2020.

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Content Marketing FAQs

How can custom application development help local communities?2020-08-07T15:22:06-05:00

Custom software provides many more solutions that make your day-to-day processes easier. With solutions tailored to your specific needs,, your application becomes more scalable and provides you with direct support from our development team. Examples of custom application development can be found everywhere, including online employee portals, account management tools, scheduling tools, volunteer coordination platforms, and more.

What is the importance of website design for government agencies?2020-08-07T15:21:20-05:00

Websites are the number one channel for sharing resources across an entire region. They allow for easy access to information and answers to frequently asked questions from any location. Having a user-friendly website to answer questions helps government agencies focus on the job at hand serving their community.

Why should local governments use social media?2020-08-07T15:20:40-05:00

Social media is a great way to share important and timely information to large local audiences. Social media is also a great way to engage with your community and learn more about their thoughts and struggles. 

What role does advertising play in economic development?2020-08-07T15:19:49-05:00

In order to grow local economies, you need to encourage tourism and business development. Advertising is your number one resource in attracting new businesses and tourists to your area. Whether it’s a billboard on the interstate or an ad on Facebook, a strong advertising strategy is crucial for economic development.

What is the best social media channel for educational institutions?2020-08-07T14:54:05-05:00

Video is a rapidly growing trend in social media. While popular channels like Facebook, Instagram, and Twitter are still widely used by students of all ages, channels like Youtube, Snapchat, and TikTok are great for sharing video content. Depending on your target audience, having social media channels on multiple platforms is a great way to share information and engage with students, parents, and donors.

What are the best marketing channels to reach prospective students?2020-08-07T14:53:14-05:00

While a well-rounded outreach strategy is important to attract prospective students, having a strong online presence is crucial. Frequent social media engagement paired with a user-friendly website is a great way to interact with the latest generation of students.

How is online marketing beneficial for education institutions?2020-08-07T14:52:31-05:00

Our worlds have rapidly turned to virtual events and digital landscapes, and educational institutions are no exception. Online marketing can help schools disseminate information quickly and efficiently as well as attract students, professionals, and donors to your institution.

What are the most common platforms for e-commerce businesses?2020-08-07T14:23:55-05:00

While there are many platforms that allow businesses to sell online, the top platforms used today are Shopify, Wix, and WooCommerce.

How can social media help my eCommerce business?2020-08-07T14:23:10-05:00

Social media provides e-commerce businesses with an additional marketing channel to reach and engage with customers. Channels like Instagram and Facebook have recently added shopping capabilities to help you sell your products without customers even going to your website. Social media is a big driver for e-commerce businesses and is showing no signs of slowing down.

Is email marketing still used for online marketing?2020-08-07T14:22:27-05:00

Yes, email marketing is still a strong driving force in e-commerce today. You can utilize email marketing to create a weekly newsletter to engage loyal customers, to share new products as well as the latest promotions and deals.

How can I use Google to drive e-commerce revenue?2020-08-07T14:21:51-05:00

Google is an excellent resource for e-commerce businesses. In addition to regular Search Ads and Display ads, Google also offers Shopping Ads that make it that much easier to increase online sales. These ads are built to showcase your available products to the right audience at the right time.

What is the role of SEO in internet marketing?2020-08-07T14:21:00-05:00

Search engine optimization, SEO, helps to connect those searching for a product or service with the right provider. Ensuring product pages have all of the necessary keywords to find the right customers is vital for e-commerce businesses. Having SEO practices in place will help you drive the right traffic to your online store.

Why is LinkedIn marketing important?2020-06-04T15:29:15-05:00

LinkedIn is a great place to network with colleagues, industry leaders, business partners, and potential customers. It’s built with professionals in mind and is a great way to showcase what your business has to offer.

What are the benefits of blogging for B2B marketing?2020-06-04T15:28:14-05:00

Blogging can be a powerful tool for B2B companies. Blogging improves your digital presence in search engines, provides content that can be repurposed in social media posts, and informs your customers about your products or services in detail.

What types of content appeals in B2B marketing?2020-06-04T15:27:18-05:00

Blogs, videos, and photos are vital aspects of B2B content marketing strategies. However, remember to keep the information you provide timely and relevant to your target audience. This could include a video demonstrating the value of your product, or a photo of your team performing high quality services.

How important is brand building for B2B companies?2020-06-04T15:25:58-05:00

Branding is more than a logo. It’s what makes you unique and sets you apart. It’s important for B2B companies to grow their brand awareness in order to build customer loyalty and win out against competitors.

Why does a law firm need a website?2020-06-04T13:50:34-05:00

Websites help you share information with potential clients and capture quality leads that come in. It provides a base for your digital marketing strategy.

What are the keys to marketing yourself as an attorney?2020-06-04T13:49:14-05:00

The main key to marketing yourself as an attorney is finding what sets you apart from the competition. Each lawyer will fight for their clients, but what makes them different? Find your competitive edge and share it with your audiences.

How can I improve my law firm marketing strategy?2020-06-04T13:47:44-05:00

Everything is going digital, and so are potential clients. When these clients are in a bind they don’t always have a paper or magazine around; but they do have their phones. Incorporating digital marketing into your strategy broadens your reach to existing and potential clients.

How does SEO help law firms?2020-06-04T13:46:07-05:00

Local competition among lawyers is fierce. SEO is all about regaining space on Google’s first page of results. With content and websites optimized for search engines, you can bring your business to the top.

How can healthcare marketing be done on social media?2020-06-04T11:49:01-05:00

Social media is all about communication and connecting. It is a powerful tool that can help you showcase your services, your people, and your culture. In addition to sharing your services, you can create beautiful infographics or engaging videos to help inform and educate your audience.

How Is Healthcare marketing changing?2020-06-04T11:47:29-05:00

Healthcare marketing is all about educating and connecting with your audiences. In 2020, healthcare marketing is focused on creating informative and engaging content and video and distributing that content through your website and social media channels.

Why do healthcare companies need email marketing?2020-06-04T11:46:26-05:00

Whether you’re trying to attract patients, doctors, or donors, email marketing helps to keep you connected to these audiences – keeps you top of mind.

What is the best way to market a non-profit through Facebook?2020-02-27T13:24:47-06:00

Facebook can be a big help to non-profits. The number one goal here is spreading awareness of your organization and your mission which can be accomplished through posts that educate audiences and showcase your efforts (events, fundraising opportunities, etc.).

Why do non-profit organizations need a website?2020-02-27T13:24:00-06:00

Websites are the backbone of any digital marketing strategy. For non-profits, websites act as a home base that is able to inform and guide users to inspire action.

Are billboards an effective advertising tool for non-profits?2020-02-27T13:23:17-06:00

As a non-profit, your goal is get your message seen and heard by large audiences. Billboards with high visibility, and other traditional marketing methods, are an excellent way to increase brand awareness, especially when paired with a digital marketing strategy.

How does digital marketing help NGOs?2020-02-27T13:22:31-06:00

Digital marketing works for NGOs the same way it supports commercial businesses. Both have goals that can be achieved through marketing. Paid advertising campaigns help you capture leads (donors), while social media and email marketing can help to share your mission with interested audiences.

What is the difference between off-the-shelf software and custom software?2020-02-14T11:03:04-06:00

Off the shelf software is more cookie-cutter and designed for mass usage by using standard, easy to understand features. With customized software, you can tailor your processes to your specific needs, directing your investment to features that you will need and use.

What are some examples of custom application development?2020-02-14T11:03:44-06:00

Examples of custom application development can be found everywhere, including online patient interfaces, student portals, account management tools for B2B, scheduling tools, volunteer coordination platforms, and more.

What are the advantages of customized software?2020-02-14T11:04:26-06:00

Custom software provides many more solutions other than making your day-to-day easier. With solutions tailored to your specific needs, we are able to increase security over standard applications. With only features that you will use, your application becomes more scalable and provides you with direct support from the development team.

How do I start planning for a new application?2020-02-14T11:05:06-06:00

The best way to start planning for a new software application is by creating a checklist. Collaborate with several members of your team to decide what features and capabilities you need in order to make your processes run smoothly. Once you identify your overarching needs, you can then work prioritize and establish your budget and estimated timelines.

How do I know I’ve outgrown my business software?2020-02-14T11:05:55-06:00

You’ll know it’s time for a new software application when productivity declines, efforts are being duplicated, collaboration is difficult, the existing technology is outdated, or if the existing software capabilities cannot keep up with business growth.

How do I create effective marketing materials?2020-02-14T11:07:00-06:00

The first step in creating effective marketing materials is understanding your target audience. By knowing what they are looking for, you can provide them with viable solutions to their problems. Engaging visuals and useful information helps to guide them seamlessly through the sales funnel.

Where can I use my printed collateral?2020-02-14T11:07:41-06:00

Printed collaterals can be used in a variety of ways. You can use them in sales pitches, direct mail campaigns, conferences, meetings, or even in local coffee shops or community centers.

What materials do I need for a trade show?2020-02-14T11:08:33-06:00

In order to stand out at a trade show, you will need effective marketing materials such as brochures, folders, flyers, business cards, posters, banners, and more. Firefly works with you to develop specific pieces for your audience.

Which materials are right for my industry?2020-02-14T11:09:13-06:00

The right collateral varies from business to business. While all benefit from standard pieces such as business cards and stationary, we work to develop supplemental pieces that drive your target audience to your business. Sales professionals may prefer sell-sheets, folders, and booklets whereas businesses with local audiences benefit from promotional items such as yard signs, flyers, and billboards. Together we develop a collateral campaign that targets your intended audience.

Why is brand awareness important?2020-02-14T11:02:00-06:00

Brand awareness is what separates you from your competitors. Consumers are more likely to choose a more familiar brand than an unknown one. You want to increase your brand’s awareness as much as possible to grow and maintain your customer base, moving from an unfamiliar brand to one that is recognizable.

Why are brand guidelines important?2019-10-31T15:20:07-05:00

Successful branding relies on consistency. Without a consistent message, you could fail to gain a strong following. Brand guidelines allow you to establish rules to maintain consistency. For example, brand guidelines often include specific logos, color codes, fonts, and messaging that are allowed to be used by you and your team.

What makes a strong brand?2019-10-31T15:19:40-05:00

A strong brand has a clear identity, connects with its target audience, is consistent, and delivers on its promises.

How can logos help in marketing a brand?2019-10-31T15:19:20-05:00

Not only do logos establish a sense of credibility, but they also promote brand recognition and help you stand out from competitors. It provides a visual first impression of your business and helps to establish your brand.

What are the advantages of business cards?2019-10-31T15:18:49-05:00

Business cards are still a useful way to market your business. They act as reminders to consumers which increases brand recognition. Customers also tend to share them with friends, further broadening your audience. In addition to looking professional, it also adds a personal touch that is still highly valued in today’s digital world.

How does content marketing support digital marketing?2019-10-31T15:18:25-05:00

Content marketing is a large part of digital marketing. It includes blogs, photos, and videos shared on social media, podcasts, email campaigns, and other forms of digital communication. Without the content that goes into these pieces, there is no digital marketing.

What are the benefits of content marketing?2019-10-31T15:18:02-05:00

Content marketing is a great way for any business to increase brand awareness and recognition. For example, sharing videos on social media not only gives you credibility with your audience, it also engages your audience and helps increase traffic to your website.

What is involved in a content marketing strategy?2019-10-31T15:17:37-05:00

A content marketing strategy involves planning, creating, and scheduling content that fits your marketing goals and budget. Using a content calendar is a great way to organize and plan all of your content efforts.

What is the most popular form of content marketing?2019-10-31T15:17:12-05:00

Blogs and videos are the most popular forms of content marketing. Both forms allow you to repurpose the content and turn them into additional content that can be used on multiple channels.

Why are blogs a good marketing tool?2019-10-31T15:16:46-05:00

Blogs are a great marketing tool for businesses because they provide readers with valuable and useful information and that value is rewarded by search engines through greater visibility and rankings.

What are the benefits of online advertising?2020-02-14T11:10:15-06:00

With online advertising, you have expanded your toolbox beyond traditional forms of advertising. With more accurate data and performance metrics in addition to deeper insights on audience demographics, you have the flexibility to adapt to your audience’s response with increased fluidity. Additionally, online advertising is more cost-effective and can help you reach an even larger audience.

What is the difference between display ads and search ads?2019-10-31T15:15:57-05:00

Search ads are only displayed in Google’s search result pages while display ads are featured on Google’s partner sites such as Youtube and typically show both text and images.

What is the difference between search engine ads and social media ads?2019-10-31T15:15:25-05:00

Search engine ads appear in search engines such as Google or Bing, and social media ads are typically found on social sites such as Facebook, Instagram, or LinkedIn.

Are social media ads effective?2019-10-31T15:15:07-05:00

Yes, ads through social media channels can be very effective. Billions of people use social media every day, and 4 out of 10 users are following brands they like on social sites. Advertising on these channels helps to bring your business to the forefront of those interested audiences.

Are SEO and SEM the same thing?2020-02-14T11:11:05-06:00

SEO and SEM do not mean the same thing, but they are related. SEO, or search engine optimization, is part of the SEM, or search engine marketing process. The two processes go hand in hand. In order to have successful online ads, they need to be optimized for search engines.

What is the impact of SEO in business?2019-10-31T15:14:23-05:00

SEO is a vital part of your digital marketing strategy. In addition to social media and other marketing efforts, it can have a strong impact on your business by drawing in more potential customers. It’s also cost effective, helps your bottom line, and provides you with measurable results.

What is on-page and off-page SEO?2019-10-31T15:13:59-05:00

On-page SEO involves optimizing pages of your website to gain traffic and increase rankings. This would include the page’s text, photos, videos, and other content. Off-page SEO involves external efforts to increase your rankings, such as social media marketing, brand mentions and linking on other sites, guest blog posts, local directory listings, etc. Utilizing both strategies gives your business an even better chance of ranking well in search engines.

Why is content so important for SEO?2019-10-31T15:13:36-05:00

Content provides useful and relevant information to users through text, photos, videos, and other formats. Search engines such as Google need content that is up-to-date so they can help users find what they are looking for. Without updated and timely content, your site will not rank well in search engines. Therefore, optimizing your content for search engines will improve your SEO and your rankings.

What is voice search in SEO?2019-10-31T15:13:11-05:00

With the onset of voice assistants such as Siri, Alexa, and Google Assistant, voiced searches have gained popularity. Instead of having to type out your question, you can simply ask your question out loud and get results. To compete in this arena, optimizing your site for voice search will help you as this technology grows. You will need to make sure your website loads fairly quickly, your writing matches the way your users speak, and is optimized for local searches.

Does social media affect SEO?2019-10-31T15:12:45-05:00

Yes, social media can have a strong effect on SEO efforts. While your social media doesn’t directly affect your rankings in search engines, it can help your website (and your business) reach a larger audience. In addition to improving brand recognition, social media can also improve your local SEO by providing relevant content such as your location and phone number.

How are websites built?2020-02-14T11:00:58-06:00

Creating a website can be a lengthy and complex process. First you must purchase or register a domain name if you haven’t already, then gather ideas and inspiration on design. After that, you build a sitemap, design the site, add content, test your site, and launch. It seems overwhelming, but with the help of Firefly we work to make this process as intuitive as possible.

What is responsive web design?2019-10-31T15:10:11-05:00

Responsive web design refers to the ability of a website to resize itself or “respond” to changes in device. For example, a website with responsive design will be able to look the same whether it is viewed on a computer, tablet, or phone.

How can a website’s design affect SEO?2019-12-05T16:19:39-06:00

Google, and other search engines, places greater importance on websites that are user-friendly and more specifically mobile-friendly. If your website’s design makes the user’s experience better and easier, Google will likely rank your site higher than others in their results.

How important is user experience (UX) in web design?2019-10-31T15:08:58-05:00

Modern web design focuses on meeting the needs of the user. You want users to have positive interactions with your site in order to gain potential leads and earn customer loyalty. Without an emphasis on user experience, your site will likely lose traffic.

What makes a great website design?2019-12-05T16:20:06-06:00

A great web design focuses on usability and ease of navigation, clarity, consistency, simplicity, visuals, mobile compatibility, and speed.

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Who We Are

About Firefly

Firefly Marketing, pioneers of the digital marketing era, has provided brilliant marketing, advertising, creative and digital services to clients since 1998. We have gained an unprecedented level of experience and expertise in everything from website development to traditional advertising and marketing, PR, mobile marketing, social media – virtually any and every type of marketing imaginable.

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100 E Vermilion Street, Suite 406
Lafayette, LA 70501

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