Marketing Services for the Energy Sector
Your Digital Marketing Partners
Elevate your marketing with effective, collaborative, and intentional digital strategies. We focus on your marketing so you can focus on customers.
Elevate your marketing with effective, collaborative, and intentional digital strategies. We focus on your marketing so you can focus on customers.
A Few of Our Happy Clients
Our Results Speak for Themselves
In Only 1 Year for Harbor Towing & Fleeting, LLC
Marketing Made Easy
By utilizing the expertise of a full-service marketing agency, southern oil and gas companies can expand their reach beyond the Gulf. In a cluttered marketplace, we help your company stand out among the competition. Bringing your strengths to the forefront of your niche, Firefly Marketing works with you to develop a marketing campaign that breaks down barriers of industry jargon and gets to the point.
No More Cookie-Cutter Marketing
Each marketing avenue plays an integral role in increasing your digital presence. Whether it’s SEO, email marketing, or printed collaterals, our solutions are data driven and tailored to your needs. We can help you build your brand, grow your leads, and advance your marketing strategies.
LEARN ABOUT THE PROCESS
B2B Marketing FAQs
Display Ads are most commonly seen as banner ads that increase brand awareness and recollection by running an ad on an affiliated webpage and directing patients to your website and social media platforms. Customizable with demographic or interest targeting, you can place ads within a group of sites that align with your chosen keywords.
Your online reviews and testimonials act as your digital first impression. Be proactive about your online reputation and take control of the marketing power of the internet. Within 7 seconds of an in-person meeting, people begin to develop their impression of you, and when you take that interaction online, the time is reduced dramatically.
Asking for reviews can be awkward, but there are ways to make it easier and smoother. Try creating prompts for your staff to use at the end of a project. Print reminders on your mail outs, in-office signage, and on any other materials you use. Place call-to-action reminders throughout your website and social media. No matter what methods you use, remember to make it as seamless as possible for clients to leave you a review.Â
Yes, email marketing is still a strong driving force in e-commerce today. You can utilize email marketing to create a weekly newsletter to engage loyal customers, to share new products as well as the latest promotions and deals.
Search engine optimization, SEO, helps to connect those searching for a product or service with the right provider. Ensuring product pages have all of the necessary keywords to find the right customers is vital for e-commerce businesses. Having SEO practices in place will help you drive the right traffic to your online store.
LinkedIn is a great place to network with colleagues, industry leaders, business partners, and potential customers. It’s built with professionals in mind and is a great way to showcase what your business has to offer.
Blogging can be a powerful tool for B2B companies. Blogging improves your digital presence in search engines, provides content that can be repurposed in social media posts, and informs your customers about your products or services in detail.
Blogs, videos, and photos are vital aspects of B2B content marketing strategies. However, remember to keep the information you provide timely and relevant to your target audience. This could include a video demonstrating the value of your product, or a photo of your team performing high quality services.
Branding is more than a logo. It’s what makes you unique and sets you apart. It’s important for B2B companies to grow their brand awareness in order to build customer loyalty and win out against competitors.
The first step in creating effective marketing materials is understanding your target audience. By knowing what they are looking for, you can provide them with viable solutions to their problems. Engaging visuals and useful information helps to guide them seamlessly through the sales funnel.
Printed collaterals can be used in a variety of ways. You can use them in sales pitches, direct mail campaigns, conferences, meetings, or even in local coffee shops or community centers.
In order to stand out at a trade show, you will need effective marketing materials such as brochures, folders, flyers, business cards, posters, banners, and more. Firefly works with you to develop specific pieces for your audience.
The right collateral varies from business to business. While all benefit from standard pieces such as business cards and stationary, we work to develop supplemental pieces that drive your target audience to your business. Sales professionals may prefer sell-sheets, folders, and booklets whereas businesses with local audiences benefit from promotional items such as yard signs, flyers, and billboards. Together we develop a collateral campaign that targets your intended audience.
Brand awareness is what separates you from your competitors. Consumers are more likely to choose a more familiar brand than an unknown one. You want to increase your brand’s awareness as much as possible to grow and maintain your customer base, moving from an unfamiliar brand to one that is recognizable.
With online advertising, you have expanded your toolbox beyond traditional forms of advertising. With more accurate data and performance metrics in addition to deeper insights on audience demographics, you have the flexibility to adapt to your audience’s response with increased fluidity. Additionally, online advertising is more cost-effective and can help you reach an even larger audience.
Search engine ads appear in search engines such as Google or Bing, and social media ads are typically found on social sites such as Facebook, Instagram, or LinkedIn.
Yes, ads through social media channels can be very effective. Billions of people use social media every day, and 4 out of 10 users are following brands they like on social sites. Advertising on these channels helps to bring your business to the forefront of those interested audiences.
SEO is a vital part of your digital marketing strategy. In addition to social media and other marketing efforts, it can have a strong impact on your business by drawing in more potential customers. It’s also cost effective, helps your bottom line, and provides you with measurable results.
Who We Are
About Firefly
Firefly Marketing, pioneers of the digital marketing era, has provided brilliant marketing, advertising, creative and digital services to clients since 1998. We have gained an unprecedented level of experience and expertise in everything from website development to traditional advertising and marketing, PR, mobile marketing, social media – virtually any and every type of marketing imaginable.
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