Facebook is the most widely used social media platform worldwide, spanning all patient demographics, with 79% of its 2.9 billion users active daily. Allowing you to build an online community through likes and followers, your Facebook page extends the reach of your website in a conversational manner by providing real-time engagement. Taking advantage of Facebook’s extensive Ads platform, you can diversify your marketing strategy with posts directly aiming at
various members of your patient base.
A highly visual platform for businesses, over 200M+ Business accounts visited every day on Instagram. You can create interaction with a variety of videos, infographics, tips, and other content. Pioneering image and video marketing, it is important to create content that gets aimless scrollers to stop on your posts. Allowing you to share your practice through images, hashtags offer categorial searching that expands your reach.
Video content is dominating content marketing, with engagement capturing 82% of all consumer internet traffic and rising. YouTube is the second most popular social media platform and the second most trafficked website after Google, so taking advantage of this platform allows you to upload longer format videos that can include office tours, videos explaining procedures and other dental tips and much more.
With a character limit defining the length of posts,Twitter serves as a gateway to more in-depth articles and information, and is heavily reliant on links and hashtags, whether linking to other social media posts or directly back to your website. Whereas Instagram and TikTok capture a younger demographic, 63% of Twitter users are between the ages of 35-65 years old. Beneficial when attending events or hosting Q&A sessions, Twitter provides rapid access in real-time to bring information to your audience.
TikTok has been rapidly increasing in popularity, with over 138 million active users in the United States. These short-form videos, generally taken with a mobile device, can be used to engage current and potential patients with short, funny dental videos, how-to or how-not-to videos, and other fun content that adds personality to your practice.
Do What Works for You
It is not necessary to maintain a presence on every social media platform in existence. Rather, a curated group of accounts and quality messaging is more effective. Allowing you to engage your community on a personal, approachable level, social media requires interaction to be successful, so don’t stretch yourself too thin with an overabundance of generic accounts and posts.