Grow Membership & Take Your Home Builders Events Online

Marketing designed to strengthen your local home builders association, promote community events, and deliver member value.

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Take Your Home Builders Events Online & Expand Your Reach

Put our expert marketing knowledge for your industry to work growing your memberships and promoting the true value of your organization.

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Use Virtual Showrooms to Improve The Experience

AHBA Parade of Homes 2020 Social Media Campaign

MARCH 5 – APRIL 30

Facebook Followers

0
Increased from 5,473

Facebook Likes

0
Increased from 5,188

Instagram Followers

0
Increased from 1,076

Website Visits

0
Increased from 95
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Powerful Marketing Strategies for Home Builders Associations

Firefly Marketing is a digital marketing agency specializing in user-friendly web design, SEO, advertising, branding, and more! We can help you demonstrate the value that your association provides for members and your local community.

See What We Can Do for You

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AHBA: A Home-Grown Partnership

Our local builder’s association, the Acadian Home Builders Association, faced an unprecedented challenge during the pandemic for their annual Parade of Homes event. How would they keep the show running without in-person viewings?

Our Strategy

  • Social Media Strategy

  • Branding & Logo Design

  • Virtual Event Development

  • Social Media Management

  • User Friendly Website Design

  • SEO Friendly Content Development

The Execution

Firefly worked closely with their team to transition the event to a virtual platform with a 3D rendering of the homes, allowing them to reach an even wider audience than initially possible.

We started with an event rebrand using a logo design system for all of their events to keep their design consistent and easy to recognize. We then revamped the website to be sleek and easy-to-use and integrated the virtual platform. Then our team developed a targeted social media strategy to spread awareness of the event and boost engagement.

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New Followers
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Website Traffic Increase

In under 2 months, we were able to not only increase their social media following by 1,133 new followers (over 17%), but their website traffic increased by approximately 560%!

Your Marketing Partners

As your marketing partners, we will guide you through your project every step of the way. We work with you to develop tailored marketing strategies that engage audiences and promote the value of memberships. Our dedicated team builds mobile-friendly and responsive websites designed to draw attention and drive action.

Put our 20+ years of experience to work for your organization.

Get A Free Quote
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One-Stop Marketing

Our Services

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Allstate Sugar Bowl Logo
I can’t say enough about what Firefly has done for our online presence. They gave us a flawless start-up plan and through the years have continued to meet all of our needs. They have given us a product which allows us to rate among the top online entities in our industry. They are easy to work with and extremely capable when it comes to understanding and exceeding our goals.
JOHN SUDSBURY, Allstate Sugarbowl
Rob Guillory Comic Book Artist
The folks at Firefly were able to not only create a website that functions in the ways that my brand needs, but they were able to make a site that actually celebrates my body of work. They created something that really made my work sing in a whole new way. I really can’t praise them enough.
7602 Coach
I’m so grateful for my fabulous website & even more so for the care and attention it gets for critical updates to keep looking so good! Y’all are the best!
JULIE COURET, 7602 Coach
eNovative Piano Logo
Phew!!! You guys got a lot done in a short amount of time. Thanks so much for helping us meet this deadline.
CHAN KIAT LIM, eNovative Piano
lube and fuel logo
Laura & the Firefly Group have been great to work with! Professional and responsive, they’ve always helped with great suggestions in raising the bar with our SEO Profile.
harbor towing logo
The decision to go with Firefly to manage our social media and our webpage has not been regretted for one second! They do an outstanding job!
AHBA Color logo

Firefly came on board pre COVID-19 shutdown in March, right as our biggest fundraiser of the year started. As a non-profit we rely on fundraisers to sustain our association. The event quickly had to convert to virtual for the public to access it, Firefly did an amazing job during the transition. We are thrilled with their dedication to their clients, the great teamwork they demonstrate and the willingness to work with us on our needs. Firefly is very positive note for our association during this uncertain 2020.

Allstate Sugar Bowl Logo
I can’t say enough about what Firefly has done for our online presence. They gave us a flawless start-up plan and through the years have continued to meet all of our needs. I am not a website/online expert by any means, but they have given us a product which has allowed us to rate among the top online entities in our industry. They are easy to work with and extremely capable when it comes to understanding and exceeding our goals.
JOHN SUDSBURY, Allstate Sugarbowl
Rob Guillory Comic Book Artist
The folks at Firefly were able to not only create a website that functions in the ways that my brand needs, but they were able to make a site that actually celebrates my body of work. They created something that really made my work sing in a whole new way. I really can’t praise them enough.
7602 Coach
I’m so grateful for my fabulous website & even more so for the care and attention it gets for critical updates to keep looking so good! Y’all are the best!
JULIE COURET, 7602 Coach
eNovative Piano Logo
Phew!!! You guys got a lot done in a short amount of time. Thanks so much for helping us meet this deadline.
CHAN KIAT LIM, eNovative Piano
lube and fuel logo
Laura & the Firefly Group have been great to work with! Professional and responsive, they’ve always helped with great suggestions in raising the bar with our SEO Profile.
harbor towing logo
The decision to go with Firefly to manage our social media and our webpage has not been regretted for one second! They do an outstanding job!
AHBA Color logo

Firefly came on board pre COVID-19 shutdown in March, right as our biggest fundraiser of the year started. As a non-profit we rely on fundraisers to sustain our association. The event quickly had to convert to virtual for the public to access it, Firefly did an amazing job during the transition. We are thrilled with their dedication to their clients, the great teamwork they demonstrate and the willingness to work with us on our needs. Firefly is very positive note for our association during this uncertain 2020.