Yes, email marketing is still a strong driving force in e-commerce today. You can utilize email marketing to create a weekly newsletter to engage loyal customers, to share new products as well as the latest promotions and deals. [...]
Search engine optimization, SEO, helps to connect those searching for a product or service with the right provider. Ensuring product pages have all of the necessary keywords to find the right customers is vital for e-commerce businesses. Having SEO [...]
LinkedIn is a great place to network with colleagues, industry leaders, business partners, and potential customers. It’s built with professionals in mind and is a great way to showcase what your business has to offer.
Blogging can be a powerful tool for B2B companies. Blogging improves your digital presence in search engines, provides content that can be repurposed in social media posts, and informs your customers about your products or services in detail. [...]
Blogs, videos, and photos are vital aspects of B2B content marketing strategies. However, remember to keep the information you provide timely and relevant to your target audience. This could include a video demonstrating the value of your product, or [...]
Branding is more than a logo. It’s what makes you unique and sets you apart. It’s important for B2B companies to grow their brand awareness in order to build customer loyalty and win out against competitors. [...]
The first step in creating effective marketing materials is understanding your target audience. By knowing what they are looking for, you can provide them with viable solutions to their problems. Engaging visuals and useful information helps to guide them [...]
Printed collaterals can be used in a variety of ways. You can use them in sales pitches, direct mail campaigns, conferences, meetings, or even in local coffee shops or community centers.
The right collateral varies from business to business. While all benefit from standard pieces such as business cards and stationary, we work to develop supplemental pieces that drive your target audience to your business. Sales professionals may prefer sell-sheets, [...]