Content marketing is a large part of digital marketing. It includes blogs, photos, and videos shared on social media, podcasts, email campaigns, and other forms of digital communication. Without the content that goes into these pieces, there is no digital marketing.
Content marketing is a great way for any business to increase brand awareness and recognition. For example, sharing videos on social media not only gives you credibility with your audience, it also engages your audience and helps increase traffic to your website.
A content marketing strategy involves planning, creating, and scheduling content that fits your marketing goals and budget. Using a content calendar is a great way to organize and plan all of your content efforts.
Blogs and videos are the most popular forms of content marketing. Both forms allow you to repurpose the content and turn them into additional content that can be used on multiple channels.
Blogs are a great marketing tool for businesses because they provide readers with valuable and useful information and that value is rewarded by search engines through greater visibility and rankings.