The first step in creating effective marketing materials is understanding your target audience. By knowing what they are looking for, you can provide them with viable solutions to their problems. Engaging visuals and useful information helps to guide them seamlessly through the sales funnel.
Printed collaterals can be used in a variety of ways. You can use them in sales pitches, direct mail campaigns, conferences, meetings, or even in local coffee shops or community centers.
In order to stand out at a trade show, you will need effective marketing materials such as brochures, folders, flyers, business cards, posters, banners, and more. Firefly works with you to develop specific pieces for your audience.
The right collateral varies from business to business. While all benefit from standard pieces such as business cards and stationary, we work to develop supplemental pieces that drive your target audience to your business. Sales professionals may prefer sell-sheets, folders, and booklets whereas businesses with local audiences benefit from promotional items such as yard signs, flyers, and billboards. Together we develop a collateral campaign that targets your intended audience.