No! LinkedIn has grown into more than just a recruitment tool and is one of the largest networking platforms to date. It currently has 810 million members in more than 200 countries worldwide. While social media platforms like Facebook are ideal for catching up with extended family and old friends, LinkedIn is the ideal platform for professional connections and engaging with clients and coworkers. If your company operates on a B2B model, then your target audiences are likely already active on LinkedIn as well as your competitors.